In morally ambiguous situations, we look first at how others are behaving.

Love has produced many ambiguous situations and relationships, but seldom can the emotional lacerations inflicted by individuals, particularly on themselves, have been transformed into such an unusual novel.

These negative cognitions may be characterized by: attention to negative stimuli, the perception of ambiguous situations as negative, and the recurrence of recalling negative words.

In ambiguous situations, the individual's appraisal of the situation and subsequent action or inaction largely depends on the reactions of other people.

By leveraging the fact ambiguous situations require people to participate in making meaning designers can thus relinquish control to the users in interpreting the system.