In contemporary business corporations, the main external stakeholder groups are shareholders, debtholders, trade creditors, suppliers, customers and communities affected by the corporation's activities.

In digital strategy, surveys may be used to validate or invalidate key questions raised in more qualitative exercises such as external stakeholder interviews and focus groups.

Secure databases allow external stakeholders to access data, while the company's virtual workspace knows no limits.

We have conducted extensive quantitative polling, a media mapping exercise and qualitative interviews with internal and external stakeholders.

Communication with other external stakeholders, such as regulators or select committees, was next.