His films were always literate, but they also showed a deep understanding of film genre conventions - and how to subvert them.

For one film genre this will be very serious news indeed.

With a creeping sense of foreboding and thousands of gallons of fake blood, horror has become the fastest growing film genre.

Many scenes and jokes parody or reference other films outside the horror film genre.

The film's plot contains many elements of what would become clichs in the sporting film genre.