Maybe there should be a requirement to mention where a generic alternative exists.

However, the big players will lose some existing revenues as medicines come off-patent and face competition from generic alternatives.

This results in a change in prescribing habits such that a physician will prescribe the more expensive requested medication rather than a lower price generic alternative.

It faces competition from generic alternatives from 2016.

Cheap generic alternatives have flooded in.

Revenues for the products have declined over recent years amid generic competition.

This accounted for more than $5 billion of total sales of $24.7 billion in 2015, the biggest seller, and generic competition will also kick in.

This should soften the effect of generic competition to the group's leading brands.

Generic competition could begin as soon as early 2008.

The generic competition has left it scrambling to diversify its portfolio in order to tap into other revenue streams and to cut costs.

Any generic manufacturer can make paracetamol — the premium charged for some brands simply reflects clever marketing.

In half the settled cases, generic entry was restricted; in a quarter of cases, the originator paid off the generic manufacturer.

This would constitute a challenge to the patent, and oftentimes lead to litigation between the brand-name and generic manufacturer.

When patents expire, the price of medicines drops by as much as 90 per cent as generic manufacturers make cheap copies.

In most cases, the medicines will be supplied by generic manufacturers, who charge less than makers of branded treatments.

Virtually any medicine (except from generic medicine) can be obtained with a discount.

Generic substitution would have meant that a prescription written for a branded product by a doctor would result in a pharmacist giving the patient a generic medicine.

He then moved into the lucrative world of wholesale pharmaceuticals, buying and selling generic medicines.

Furthermore, the changes also mention the fact that diseases should be treated with local, generic medicine rather than expensive treatments and that doctors will be able to negotiate their salary.

In 2007, it began paying 100% of the cost of generic medicines but only 75% of the cost of other medicines.

We want people to stop seeing meat as a generic product.

Breaking into the market with a generic product such as an aluminium rail was hard.

Snowfall seems a rather generic product entering a market packed to saturation.

Custard powder or instant custard powder are the generic product names for similar and competing products.

The cheese was provided monthly, in unsliced block form, with generic product labeling and packaging.

These are generic skills we expect every graduate to have.

Education should provide a broad understanding and generic skills.

Students without a chosen career should not panic, however: there are generic skills valued by most employers.

These generic skills are difficult to develop in isolation and require feedback and interaction with other individuals.

It aims to cater for individual differences, develop students' knowledge, generic skills (e.g. communication skills, collaborative skills, critical thinking skills) and attitudes.

This interface was expanded into generic version in.

In 2011, the company launched a generic version of famciclovir.

The medicines will have to compete with cheaper generic versions.

Pharmacists would have to dispense generic versions unless a 'do not substitute' box had been ticked.

Generic versions of an original branded medicine contain the same active ingredient, but they are not usually tested in patients before they are sold.