Large luxury firms were found to lag behind many other consumer goods manufacturers in social and environmental policies.

So far, luxury goods manufacturers have failed to convince consumers that higher prices mean higher standards.

Retailers and fast-moving consumer goods manufacturers will use influencers less.

Although the rules apply to all consumer goods manufacturers, luxury companies have lobbied hardest for the change.

Traditionally, luxury goods manufacturers were reticent about selling online because of the ease of price comparison and the lack of customer service and advice from trained sales staff.