| 单词 | hype |
| 释义 | hype (haɪp ) Word forms: hypes , hyping , hyped 1. uncountable noun Hype is the use of a lot of publicity and advertising to make people interested in something such as a product. [disapproval] We are certainly seeing a lot of hype by some companies. My products aren't based on advertising hype, they sell by word of mouth. Synonyms: publicity, promotion, build-up, plugging [informal] 2. verb To hype a product means to advertise or praise it a lot. [disapproval] We had to hype the film to attract the financiers. [VERB noun] These gurus are being promoted by publishers and hyped in the business press. [VERB noun] Synonyms: publicize, push, promote, advertise Hype up means the same as hype. The media seems obsessed with hyping up individuals or groups. [VERB PARTICLE noun] He felt the film was hyped up too much. [VERB PARTICLE noun (not pronoun)] Phrasal verbs: hype up 1. phrasal verb To hype someone up means to deliberately make them very excited about something. Everyone at school used to hype each other up about men all the time. [VERB noun PARTICLE] 2. See also hype [sense 2] Collocations: hype surrounding Fraudsters are preying on investors looking to cash in on the hype surrounding the super-light, superstrong product. The Sun (2013) There has been no lack of hype surrounding this series. Times, Sunday Times (2015) Has all the hype surrounding the film surprised her? Times, Sunday Times (2015) A seismic shift in the balance of power or just hype? Times, Sunday Times All of which leads to one conclusion: the apocalyptic warnings about the economy before the referendum were just hype, designed to terrify voters. The Sun And that's not just hype. Times, Sunday Times Surely it was all just hype? Times, Sunday Times This was Formula 1 at its best and all it needed was a race to justify the hype. Times, Sunday Times (2015) For once, all the pre-match hype was fully justified . Times, Sunday Times (2008) But is all this juice hype justified ? The Sun (2012) Is he genuinely huge or was it all a lot of hype? Times, Sunday Times He came in with a lot of hype and didn't deliver. Times,Sunday Times There's a lot of hype around these games. The Sun From what my family are saying about it, there's been a lot of hype about the final. The Sun With us winning the league on the last day of the season, there has been a lot of hype about. Times, Sunday Times A cheesy tale of marketing hype and financial woe: in 1982 the government launched a new type of cheese. Times, Sunday Times You cannot create them out of marketing hype. Times, Sunday Times While the credit crunch lasts, new owners will be a lot tougher on customers than the present management, so don't rely on their marketing hype. Times, Sunday Times That was all marketing hype. Times, Sunday Times There was little to support such ideas, however, and most scientific opinion suggested it was really only the volume that counted - the rest was marketing hype. Times, Sunday Times Sounds great — but, sadly, the reality doesn't yet match the hype. Times, Sunday Times But the reality didn’t match the hype. Time Magazine The reality has failed to match the hype. Times,Sunday Times Some believe the reality may not match the hype. Times, Sunday Times Neither could produce results to match the hype. Times, Sunday Times Translations: Chinese: 大肆的宣传广告 Japanese: 誇大宣伝 |
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