Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.

Thus, trademark-stuffed anchor links signal relationship information to the search engines, thereby increasing the chance that an infringing website could achieve higher organic search rankings for a trademark keyword phrase.

With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Searchers typically type in keywords or keyword phrases to find or search what they are looking for on the web.