They are just people - often healthy, affluent people - engaging in a lifestyle trend that, like mindfulness or wellness, has been monetised and sold back to them.

Perhaps it's the lifestyle trend we deserve.

It can sometimes be easy to feel cynical about modern lifestyle trends.

It was more important than factors such as new technology or lifestyle trends.

One- to three-page articles on current lifestyle trends, performance previews, food, interviews with musicians and directors.