What were they doing with these posters not saying very much, and the mysteriously empty leaflets whose white space was supposedly for local advertisers?

Much of the programming consisted of public domain material, and the station was virtually ignored by local advertisers.

Local advertisers had the typical low-budget but yet targeted audio advertisements.

In the past, it was funded entirely through local advertisers and sold for fifty cents to the student body.

The only sponsors that did sign on were mostly local advertisers, which collectively amounted to nowhere near the $5 million sought by organizers.