Advertisers have long tried to use words to shock or lure consumers into buying their products through making an emotional connection: fear, envy, confidence, desire.

Credit card and loan providers are making their offers more attractive to lure consumers, but be careful of taking on more debt.

They can then use the promise of cheaper fares to lure consumers into making more journeys.

However, supermarket chains are also trying to lure consumers with deals and discounts - and searching for the best prices can knock money off your bill.

They attempt to lure consumers into taking additional risk by offering a higher rate of interest on cash deposits, which often only lasts for little over a year.

It also seems to work with bright flowers such nasturtiums and calendula, which lure insects away from their intended meal.

These likely serve to lure insects into a precarious position over the pitcher mouth, where they may lose their footing and fall into the fluid within.

The unusually large glands on the underside of the lid produce copious amounts of nectar and likely lure insects into a precarious position over the pitcher mouth.

The company uses cheap groceries to lure shoppers.

Over the past year, supermarket retailers have announced hundreds of millions of pounds in price reductions in a bid to lure shoppers.

Special promotions, cut-price vouchers and extra loyalty points are only some of the tactics being used to lure shoppers.

Let's be honest: it isn't vapid slogans that are going to lure shoppers.

There are plans to cut further promotions this year to lure shoppers back with regular, affordable prices rather than flash sales and marketing gimmicks.

Although lured by the promise of growth and revitalization, they have also turned a cold shoulder to the perceived hype and clamor.

Other companies are also reporting brisk trading as buyers are lured by the promise of a bargain.

Many have been recruited forcibly, while others have run away from home, lured by the promise of food.

Lured by the promise of astronomical profits and the chance to be part of an exclusive, international investing program, many investors have fallen prey to bogus 'prime bank' scams.

Lured by the promise of a million-dollar prize, five young strangers sign up for six months together in a remote, snowbound hideaway.