So getting one's ideas across requires an ongoing educational and marketing effort.

Analysts expect it will step up its marketing effort in an attempt to hold on to as much of its sales as possible.

The combined contribution of these variables and that of the marketing effort associated with the launch will give the total launch contribution.

Alternatively, firms may be targeted according to their distance from a central location, usually the location of the firm conducting the sales and marketing effort.

Finally, the marketing effort led to first contracts for this new wide-screen video projection system.