Is five stars a guarantee of quality or just a marketing gimmick?

It’s received as an opportunity, rather than a marketing gimmick.

Contactless has even given me a new favourite marketing gimmick.

In fact, the music often seems like less of a filter than a footnote: a marketing gimmick to make the book easier to sell.

Traditionalists may be aghast at the latest incursion of bling culture into the sport via a marketing gimmick.