Cosmetic surgery isn't something you should opt for because you have been given a gift voucher, offered a cut-price deal, or because a marketing guru has played on your sensitivities.

Marketing gurus are already using it to discover exactly which products we love.

They are increasingly told by their marketing gurus that they should have a presence on various platforms, but often individual lawyers let the side down on social media.

Again, nothing to interest the facepaint patriots or marketing gurus, but no less real for that.

But it's not just clever marketing gurus who've directed attention into the blogosphere.