More than 100 former pupils began a social media campaign in 2013, urging the school to recognise historical problems.

For the greatest impact develop a special media campaign using integrated newspaper, radio, and television ads.

But credit should also go to the spin doctor who stage-managed this tyrant-toppling in a media campaign that was ruthless, meticulous and devastatingly effective.

Some of us a little longer in the tooth can recognise a carefully-orchestrated media campaign when we see it.

He said he would have started the social media campaign earlier.