The chart-topper has added three more dates to meet demand.

It is part of an inquiry launched last July into whether the industry has the capacity to meet demand.

It has added an extra ship to meet demand for cruise trips and increased its presence at regional airports in Britain.

At least, he reasoned, he could meet the demand note and keep his company alive.

This year the company completed a restructuring aimed at adapting to changing consumer tastes, meeting demand to buy online and pick up from drop-off points.