It's small, it's smart and it's jammed with information and ideas that inspire hope and motivate action.

One of his arguments was that value judgements are capable of motivating action, and mere beliefs, without the help of some desire, sentiment or 'passion', are incapable of motivating.

The theory posits that change in behavior occurs when the tendency for a new, unexpressed behavior becomes dominant over the tendency currently motivating action.

The objective function thus motivates the action optimizer to create action sequences causing more wow-effects.

Many of his suspense films use this device: a detail which, by inciting curiosity and desire, drives the plot and motivates the actions of characters within the story.