At the same time, certain specialist insurers can offer a lifeline to those unable to get cover from mainstream providers.

Analysts say a failure to offer a lifeline during the lockdown puts the next generation of disruptive ideas at risk.

That could offer a lifeline for many on the continent, where 70 per cent of the population, or 700 million people, are considered to rely on farming for their livelihoods.

For buyers hoping to step on to the housing ladder, affordable housing schemes can seem to offer the lifeline that will finally allow them to achieve home ownership.

With their invitation to 'close your eyes and take a deep breath', relaxation podcasts offer a lifeline in a busy age.