One study showed that increasing choice within a product range had the effect of increasing the perception of quality.

And they say when customers prefer to 'buy local', they are more likely to base their decisions on price as a perception of quality.

Study it more closely, though, and the levels of fit and finish are very good, with tight panel gaps all round the car, leading to the perception of quality.

Different seam sealers, structural adhesives and body assembly techniques were employed in key areas, in an effort to reduce squeaks and rattles and improve the perception of quality.