The rules are designed to stop consumers getting confused amid claims that some shoppers have bought plant-based food thinking it was meat.

The group said that it would introduce more plant-based food, reformulate ingredients and change packaging.

Researchers found the more plant-based food and less meat someone ate, the lower their odds of developing the disease.

With their take on classic meals - but made without meat - they have become the biggest names in plant-based food.

Our collaboration represents a major step forward in plant-based food innovation where products are now so realistic, they are welcomed into the world of fine dining.