It was the issue with the biggest potential gain.

They are so averse to losing something they already have that even a much bigger potential gain doesn't compensate them for the risk.

The sale value could also be increased by spreading supply more consistently through the year, giving a potential gain of 35 per cent.

A put by itself has a limited upside, or potential gain, which occurs when the stock becomes worthless.

Although the potential gains are vast, so are the costs.