An accumulation of favourable publicity designed to popularize a person, product, etc. Also, simply, preparatory work, preparation. Cf. build, v. 4b…
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| 单词 | θ193042 |
| 释义 | society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [noun] > advertising by build-up of publicity (2) build-up1927 An accumulation of favourable publicity designed to popularize a person, product, etc. Also, simply, preparatory work, preparation. Cf. build, v. 4b… Subcategories:— one who (1) |
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