An association between two publicity campaigns in the form of a theme common to both, or an advertisement that appears in two different media.
| 单词 | θ193064 |
| 释义 | society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [noun] > theme common to different campaigns or media (1) tie-in1949 An association between two publicity campaigns in the form of a theme common to both, or an advertisement that appears in two different media. |
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