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单词 advertise
释义

advertisev.

Brit. /ˈadvətʌɪz/, U.S. /ˈædvərˌtaɪz/
Forms:

α. late Middle English–1500s aduertice, late Middle English–1500s advertyse, late Middle English–1600s aduertise, late Middle English–1600s aduertyse, late Middle English– advertise, 1500s aduertyce, 1500s advertes, 1500s– advertize (now chiefly U.S.), 1600s–1700s aduertize, 1700s advertice; U.S. regional (in African-American usage) 1800s abvertize, 1900s– abbuhtize; Scottish pre-1700 aduerteis, pre-1700 aduertes, pre-1700 aduertice, pre-1700 aduertis, pre-1700 aduertise, pre-1700 aduertiss, pre-1700 aduertist, pre-1700 adverteis, pre-1700 advertes, pre-1700 advertice, pre-1700 adverties, pre-1700 advertis, pre-1700 advertisse, pre-1700 advertys, pre-1700 advertyse, pre-1700 adwartis, pre-1700 adwerteis, pre-1700 adwertes, pre-1700 adwertis, pre-1700 adwertys, pre-1700 1700s– advertise, pre-1700 1700s– advertize, 1800s adverteese, 1800s adverteeze.

β. late Middle English auertise, late Middle English avertese, late Middle English avertyse, late Middle English–1500s avertes; Scottish pre-1700 avertese, pre-1700 avertis, pre-1700 awertes.

γ. 1500s aduertish; Scottish pre-1700 aduertish, pre-1700 advertische, pre-1700 advertisshe, pre-1700 adwertish, pre-1700 1700s advertish.

Origin: A borrowing from French. Etymons: French avertiss-, avertir.
Etymology: < Anglo-Norman and Middle French avertiss-, advertiss-, lengthened stem of avertir, advertir advert v. From an early date the ending was frequently either apprehended as or assimilated to -ize suffix. The formation of the verb was probably largely due to the contemporaneous existence of advertisement n., since other French verbs which reflect Latin prefixed verbs in -vertere , e.g. convertir , divertir , pervertir , were borrowed into English in their simple stem form, giving convert v., divert v., pervert v., etc. The verb shows semantic overlap with advert v., but differs from it in that its senses are chiefly causative, which reflects a prominent strand of the semantic development of French avertir . Sense 4, which is unparalleled in French, is probably largely after the corresponding uses of advertisement n. and advertising n.In sense 2b after Middle French avertir (1155 in Old French in this sense), used reflexively. With the γ. forms compare -ish suffix2. The position of stress varied in early use. Pronunciations with stress either on the second or the third syllable are found in 16th- and 17th-cent. sources; in the 18th cent., pronouncing dictionaries generally indicate stress on the third syllable. This pronunciation with stress on the final syllable predominates in British pronouncing dictionaries until the mid to late 19th cent., although Smart (1857 and later editions) already records the now universal first-syllable stress, which N.E.D. (1884) still considered a ‘tendency (in commercial usage, at least)’. In U.S. usage, both Worcester (1860) and Webster (1864) similarly record the first-syllable stress, albeit as an alternative to final-syllable stress. The shift to first-syllable stress is apparently by analogy with other verbs in -ize suffix.
1.
a. transitive. To call the attention of (a person) to something; to notify, warn, or inform, esp. in a formal or earnest manner. Now rare (poetic in later use).
ΚΠ
1426 in H. Nicolas Proc. & Ordinances Privy Council (1834) III. 219 (MED) Þat if any of þe said lordes..here anything þat may charge any of my said lordes of Bedford or of Gloucester, þat he come and advertise þaim.
1490 W. Caxton tr. Boke yf Eneydos xxiii. sig. Fviv In this place thenne wherof I telle you, as I haue be aduertised, is a right holy woman.
1567 Compend. Bk. Godly Songs (rev. ed.) f. 22 That he my fyue brether aduerteis may.
1597 T. Morley Plaine & Easie Introd. Musicke Annot. sig. ¶ If thou find any thing which shal not be to thy liking, in friendship aduertise me that I may either mend it, or scrape it out.
1611 Bible (King James) Ruth iv. 4 Naomi..selleth a parcell of land..And I thought to aduertise thee, saying, Buy it.
1669 A. Marvell Let. 7 Oct. in Poems & Lett. (1971) II. 86 Be pleas'd to consider thereof and advertise me timely.
1714 tr. French Bk. of Rates 205 The said Merchants shall be obliged to advertise the said Judges..under the particular Fine of 500 Livres.
a1856 W. Hamilton Lect. Metaphysics (1859) I. xvi. 305 The insect is advertised and put upon the watch.
1928 A. Calder-Marshall in Oxf. Poetry 7 You corpse upon time's gibbet, advertise Us mortals with your slogan of Mortality.
b. transitive. To notify, warn (a person) of (also concerning, †against) something; to give warning or information about something. Now rare.†Also used intransitively with object implied: see quot. 1764 (obsolete).
ΘΚΠ
society > communication > information > action of informing > give (information) [verb (transitive)] > inform (a person)
to teach a person a thingc888
meanOE
wiseOE
sayOE
wittera1225
tellc1225
do to witc1275
let witc1275
let seec1330
inform1384
form1399
lerea1400
to wit (a person) to saya1400
learn1425
advertise1431
givec1449
insense?c1450
instruct1489
ascertain1490
let1490
alighta1500
advert1511
signify1523
reform1535
advise1562
partake1565
resolve1568
to do to ware1594
to let into one's knowledge1596
intellect1599
possess1600
acquainta1616
alighten1615
recommenda1616
intelligence1637
apprise1694
appraise1706
introduce1741
avail1785
prime1791
document1807
to put up1811
to put a person au fait of1828
post1847
to keep (someone) straight1862
monish1866
to put next to1896
to put (one) wise (to)1896
voice1898
in the picture1900
to give (someone) a line on1903
to wise up1905
drum1908
hip1932
to fill (someone) in on1945
clue1948
background1961
to mark a person's card1961
to loop in1994
the mind > attention and judgement > judgement or decision > advice > advise [verb (transitive)] > admonish > warn of or against
warnc1000
warnc1000
warn1303
advertise1431
advise?c1450
admonish1546
dissuade?c1550
to set a watchword upona1586
diswarn1608
discounsel1629
disadvise1636
caveat1667
warn1765
precaution1768
society > communication > information > intimation or making known > intimate or make known (something) [verb (transitive)] > in advance > a person
advertise1431
the world > action or operation > harm or detriment > danger > warning of imminent danger or evil > warn (a person) of imminent danger or evil [verb (transitive)] > put (a person) on his guard > warn against (something dangerous)
advertise1431
to set a watchword upona1586
caveat1667
precaution1768
society > communication > information > action of informing > give information [verb (intransitive)]
meanOE
telllOE
to make reportc1425
wrayc1425
wrobc1425
lay1488
inform1569
intelligence1616
advertise1764
the world > action or operation > harm or detriment > danger > warning of imminent danger or evil > warn (a person) of imminent danger or evil [verb (transitive)]
warnc1000
forewarnc1330
monisha1382
premonisha1530
awarn1590
preadmonish1632
prewarna1637
preadvise1651
alarm1663
advertise1825
to give (or get) the (also a) wire1897
1431 Rolls of Parl.: Henry VI (Electronic ed.) Parl. Jan. 1431 §27. m. 5 A writte to be sent to sum ordinarie, not advertised of the saide subtilite.
?1464 J. Russe in Paston Lett. & Papers (2004) II. 282 Chapman purposyth..to auertise the Kyng and my lord Tresorere ageyn me to the grettest hurt he can jmagyne.
1559–66 Hist. Est. Scot. (Wodr. Misc. 81) The Lords were advertissed of their departing.
1612 W. Pye in H. Ellis Orig. Lett. Eng. Hist. (1846) 3rd Ser. IV. 170 I thought good to stay vntill I might advertyse you of the Palgraves arryvall.
1681 H. Neville Plato Redivivus 8 Which hindred me from advertising you of my Distemper.
1716 D. Ryder Diary 3 Apr. (1939) (modernized text) 212 I asked my brother what to do in this case, whether to advertise my father of this.
1748 T. Smollett Roderick Random I. vii. 47 Being advertised by me of his design.
1764 H. Walpole Castle of Otranto 129 Isabella had sent one of the domestics before to advertise of their approach.
1825 R. Southey in Q. Rev. 32 383 Some prisoners..advertised the French of this terrible danger.
1860 M. W. Freer Hist. Henry IV: Pt. I I. i. i. 47 To advertise her majesty concerning his precarious position.
1911 P. Gibbon Flower o' Peach vii. 119 The sound of the softly-closing door advertised them of the tiptoe departure of Dr. Jakes.
c. transitive. With infinitive. To warn, admonish, advise (a person) to do something. Obsolete (U.S. in later use).
ΘΚΠ
the mind > attention and judgement > judgement or decision > advice > advise [verb (transitive)] > admonish
mingOE
monisha1382
correctc1386
admonish?c1400
minda1425
advertise1449
exhortc1475
premonisha1530
precaution1665
caution1683
the mind > attention and judgement > judgement or decision > advice > advise [verb (transitive)] > to do something
redec1300
admonisha1325
monisha1382
advertise1449
commend1647
recommend1726
1449–50 Rolls of Parl.: Henry VI (Electronic ed.) Parl. Nov. 1449 §43. m. 7 The seid duke..falsely advertised your highnesse to write to the seid shirref.
1475 in C. L. Kingsford Stonor Lett. & Papers (1919) I. 158 (MED) Þat ye be of so gode disposission, to avertes and avyse me to leve all foly.
a1513 R. Fabyan New Cronycles Eng. & Fraunce (1516) I. lxxxiiii. f. xxxiii The Lordes of Brytayne..aduertysed him in aduoydyng of gretter daunger to expelle & put theym out of his Realme.
a1555 H. Latimer Frutefull Serm. (1572) ii. f. 166 S. Paul aduertised all women to geue a good example of sadnes, sobernes, and godlynes.
1639 Acts Parl. Scotl. (1870) V. 614/2 To advertish the Erle of Mar to be present.
1664 J. Evelyn Kalendarium Hortense 75 in Sylva Till the cold being more intense advertise you to enclose them all together.
1705 Boston News-let. 2 Apr. 2/2 Those..who have a mind to encourage the..News-Letter for another year, are hereby Advertised..to agree with John Campbell Post Master of Boston for the same.
1778 J. Glover in J. Sparks Corr. Amer. Revol. (1853) II. 73 I have to..advertise the inhabitants to come and receive their moneys.
1851 Rep. Conspiracy Trial Wayne County Circuit Court, Michigan 295 I'm sure I put down the dates;..no one has advertised me to recollect the 11th.
d. transitive. With prepositional phrase or that-clause as complement. To apprise, notify, warn (a person) by some means, that something is the case, etc. Obsolete.In quot. 1612 used intransitively with object implied.
ΘΚΠ
society > communication > information > intimation or making known > intimate or make known (something) [verb (transitive)] > notify someone of something
notifyc1450
advertise1454
notice1763
society > communication > information > intimation or making known > intimate or make known [verb (intransitive)]
to give (also to have) notice1582
advertise1612
1454 in H. Ellis Orig. Lett. Eng. Hist. (1827) 2nd Ser. I. 118 (MED) Please youre..Hynes tobe advertised that this lande..was nevir at the poynt fynaly tobe destrued..as it is now.
1481 W. Caxton tr. Myrrour of Worlde ii. xxii. sig. h5 Whan they be not aduertysed at what tyme suche tempeste shal come.
c1515 Ld. Berners tr. Bk. Duke Huon of Burdeux (1882–7) lvii. 192 I was aduertysed that the .x. maryners wolde haue delyuered her in to the handes of her vncle.
1595 W. Shakespeare Henry VI, Pt. 3 v. iii. 18 We are aduertisde by our louing friends, That they doe hold their course towards Tewxburie.
1612 T. Taylor Αρχὴν Ἁπάντων: Comm. Epist. Paul to Titus (iii. 1) 550 Ministers must take heede, that they take no more vpon them, then to aduise and aduertise from the Lord.
1615 R. Hamor True Disc. Present Estate Virginia 6 A messenger to her father [was] forthwith dispatched to aduertise him, that his only daughter was in the hands..of the English.
1681 S. Colvil Mock Poem i. 102 And how he cited ends of Verses..At which some laugh'd, and some were vex'd, Ye'l be advertis'd by the next.
1723 H. Rowlands Mona Antiqua Restaurata xi. 167 It is requisite here to advertise the Reader, that the Accounts I give of these two Families are principally owing to our British Manuscripts.
1785 T. Martyn tr. J.-J. Rousseau Lett. Elements Bot. ii. 34 The young Botanist should be advertised that these Silicles..differ much in their form.
1844 Mr. Webster's Andover Addr. 11 He was advertised by friends in England, that the hopes..of bringing about a peace, were greatly increased by the prospect of General Harrison's election.
1850 J. S. Blackie in tr. Æschylus Lyrical Dramas II. 325 It would be unfair not to advertise the English reader that this fine sentiment is a translation.
2.
a. transitive. To take note of, attend to, notice, observe (a thing); = advert v. 2a. Obsolete.
ΘΚΠ
the mind > attention and judgement > attention > take notice of, heed [verb (transitive)]
yemec897
understandc1000
beseea1225
heeda1225
bihedec1250
tentc1330
to look into ——c1350
rewardc1350
undertakea1382
considerc1385
recorda1393
behold?a1400
receivea1425
advertc1425
attend1432
advertise?a1439
regard1526
respect1543
eye?c1550
mind1559
panse1559
to take knowledge of1566
to consider of1569
suspect1590
pass1609
matter1652
watch1676
a1439 J. Lydgate Fall of Princes (Bodl. 263) vi. l. 1455 (MED) But he list nat aduertise ther praieere.
1451 Petition in Paston Lett. & Papers (2004) II. 529 Aduertisyng the greet mischeves that this noble roialme hath oftyn standyn in for the greet extorcyons and oppressions.
a1513 R. Fabyan New Cronycles Eng. & Fraunce (1516) I. lxiiii. f. xxiiiv Liuius Gallus aduertysynge this myschief and the great daunger that the Romaynes were in, Drewe backe into the Cytie.
a1533 J. Frith Myrroure Sacramente of Baptisme (?1548) sig. Bviiv Aduertisyng the kindines of God & our promise in baptisme.
1606 L. Bryskett Disc. Ciuill Life 252 Yet is it to be aduertised, that it is in diuers respects that they be so exercised.
b. transitive (reflexive). To turn one's attention to, note. Obsolete. rare.
ΘΚΠ
the mind > attention and judgement > attention > direct one's attention [verb (reflexive)]
turnc1175
convertc1430
advertisec1450
c1450 (?c1425) E. Hull tr. Seven Psalms (1995) 193 And [in] that oþer syde y auertysyd me that stable ner sure profyt may not be in mannys flessche by his destyne without relese of dethe and corupcyon.
1509 S. Hawes Pastime of Pleasure v. i The lady Gramer..Dyd me receyve into her goodly scoole; To whose doctrine I dyd me advertise.
1533 J. Bellenden tr. Livy Hist. Rome (1901) I. 151/7 Aduertis thé how small regard my cumpanʒeouns takis of thare miserabill bodyis.
c. intransitive. With of, or to do something. To take note, heed, consider; = advert v. 1a. Obsolete.
ΘΚΠ
the mind > attention and judgement > attention > be attentive, pay attention to [verb (intransitive)]
lookeOE
reckOE
heedOE
turna1200
beseec1200
yeme?c1225
to care forc1230
hearkenc1230
tendc1330
tentc1330
hangc1340
rewarda1382
behold1382
convert1413
advertc1425
lotec1425
resortc1450
advertise1477
mark1526
regard1526
pass1548
anchor1557
eye1592
attend1678
mind1768
face1863
1477 W. Caxton tr. R. Le Fèvre Hist. Jason (1913) 16 He had auertised of that they shold doo.
a1600 Doctrynall Good Servauntes in E. F. Rimbault Anc. Poet. Tracts 16th Cent. (1842) 5 Seruauntes ought to aduertyse, To say euer trouthe and veryte.
3. transitive. To give notice of (something); to make generally known.Originally from sense 1, by omission of the personal object. Later examples (from the late 18th cent. on) are often influenced by or extended from sense 4.
ΘΚΠ
society > communication > information > intimation or making known > intimate or make known (something) [verb (transitive)]
speakc825
areadc885
meldeOE
sayOE
yknowa1225
warnc1275
bekena1300
wraya1300
signifyc1325
declarec1340
to speak outc1384
discuss1389
notifyc1390
bida1400
advertise1447
notice1447
detectc1465
render1481
minister1536
to set outa1540
summonc1540
intimate1548
acquaint1609
phrase1614
voice1629
denote1660
unlade1717
apprise1817
aira1902
1447 O. Bokenham Lives of Saints (Arun.) (1938) l. 2 (MED) Two thyngys owyth euery clerk To aduertysyn begynnyng a werk.
a1500 Disciplina Clericalis in Western Reserve Univ. Bull. (1919) 22 67 This lucre he departed..advertisyng he and his wif to be corrupt.
1588 A. King tr. P. Canisius Cathechisme or Schort Instr. 256 For we offend in mony things, as I haue aduertissit also befoir.
1689 in Colonial Rec. Pennsylvania (1852) I. 268 For ye Reasons advertised in ye Returns thereof, given by ye Sheriff, [it] was not a good Election.
1785 W. Cowper Task iv. 500 Vain th' attempt To advertize in verse a public pest.
1791 J. Boswell Life Johnson anno 1776 II. 27 He should have warned us of our danger..by advertising, ‘Spring-guns and man-traps set here’.
1801 M. Edgeworth Good French Governess in Moral Tales V. 50 Ladies..come to..wear pearl powder, and false auburn hair, and twenty things that are not to be advertised, you know.
1869 W. Bagehot in Fortn. Rev. July 72 Changes bring out new qualities, and advertise the effects of new habits.
1949 E. Bowen Heat of Day ii. 22 The feather-etched chintz encasing armchairs and sofa advertised its original delicacy by being these days always a little soiled.
1993 Discover Aug. 57/1 Many insects have color patterns advertising that they are dangerous or toxic.
2003 N. Rush Mortals x. 100 The other part of his reluctance came from not wanting to advertise that he had no idea where his wife might be.
4.
a. transitive. To make generally known by means of an announcement in a public medium; spec. (a) to publish information about (a person (now rare), thing, circumstance, or event) so as to attract public attention; (b) to describe or present (a product, service, or the like) in order to promote sales. Frequently with by, in, on the medium specified (as a journal, radio, television, etc.). (Now the most common sense.)
ΘΚΠ
society > communication > information > publishing or spreading abroad > publish or spread abroad [verb (transitive)]
sowc888
blowc1275
dispeple1297
to do abroadc1300
fame1303
publyc1350
defamea1382
publisha1382
open?1387
proclaima1393
slandera1400
spreada1400
abroachc1400
throwc1400
to give outa1425
promote?a1425
noisec1425
publicc1430
noisec1440
divulgea1464
to put outc1475
skail1487
to come out witha1500
bruit1525
bruita1529
to bear out1530
divulgate1530
promulgate1530
propale?1530
ventilate1530
provulgate1535
sparple1536
sparse1536
promulge1539
disperse1548
publicate1548
forthtell1549
hurly-burly?1550
propagate1554
to set abroada1555
utter1561
to set forth1567
blaze1570
evulgate1570
scatter1576
rear?1577
to carry about1585
pervulgate1586
celebrate?1596
propalate1598
vent1602
evulge1611
to give forth1611
impublic1628
ventilate1637
disseminate1643
expose1644
emit1650
to put about1664
to send abroad1681
to get abroad1688
to take out1697
advertise1710
forward1713
to set abouta1715
circulate1780
broadcast1829
vent1832
vulgate1851
debit1879
float1883
society > communication > information > publishing or spreading abroad > advertising > advertise [verb (transitive)]
push1693
advertise1710
promote1902
sell1916
market1922
merchandise1957
1710 London Gaz. 4 Apr. 4/1 He will Advertise in the Gazette the Price of..Brandy.
1750 H. Walpole Corr. (ed. 3) II. 374 A citizen had advertized a reward for the discovery of a person who had stolen sixty guineas.
1797 Encycl. Brit. XVIII. 40/2 In advertising a thief, we are obliged to mention his height, complexion, gait.
1803 Med. & Physical Jrnl. 9 189 Shops where ‘injection powders’ are advertized in the windows.
1809 W. Irving Hist. N.Y. I. p. xii That he should be missing so long, and never return to pay his bill. I therefore advertised him in the newspapers.
1836 G. Head Home Tour 14 In Liverpool and elsewhere it [sc. coal] is advertised by boards and placards.
1872 in Jrnl. Royal Agric. Soc. 2nd Series 8 684 A committee to advertise the resolutions brought forward at this meeting in the papers named.
1905 Westm. Gaz. 13 Sept. 8/1 They are advertising their stock at give-away prices.
1943 A. Rand Fountainhead ii. xi. 352 A billboard advertising a Broadway musical.
1968 Jrnl. Brit. Astron. Assoc. 78 334 He had bought a roll of colour film advertised as ‘the fastest colour film in the world’.
1971 F. P. Grove Tales from Margin 124 I applied for every school that advertised a vacancy.
2004 Independent 13 Oct. 10/5 The steward said it was a private party, but she replied that it..had been advertised on the internet.
b. intransitive. To publicize or promote something in this way. to advertise for: to seek by public notice, esp. in a newspaper.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > advertise [verb (intransitive)]
to hang out bushesa1640
advertise1772
1772 ‘Junius’ Stat Nominis Umbra II. lxviii. 346 He advertises for patients.
1807 R. Southey Lett. from Eng. II. 354 To advertise in newspapers which..insert their notices at an under-price.
1835 N. Hawthorne in New-Eng. Mag. Mar. 174 Sir Jeffrey Amherst advertises for batteaux-men, to be employed on the lakes.
1879 Printing Trades Jrnl. No. 29 38 Don't advertise unless you have something worth advertising.
1917 R. C. Megrue & C. Hackett (title) It pays to advertise.
1925 W. Cather Professor's House ii. vi. 253 I thought I couldn't fail to find him... We advertised for him in every possible way.
1989 Marketing 9 Mar. 20/4 Traditionally, people have advertised on radio because they lacked the budget for TV.
2005 Independent 8 Nov. (Motoring section) 8/1 Commerce recognised the unrivalled opportunity to advertise on the sides of the new vehicles.
This entry has been updated (OED Third Edition, December 2011; most recently modified version published online March 2022).
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