单词 | advertisingese |
释义 | advertisingesen. colloquial (frequently depreciative). The type of language considered characteristic of advertisements, esp. in using slogans, hyperbole, etc. ΘΚΠ the mind > language > a language > register > [noun] > jargon > used by other groups indenture Englisha1568 water language1702 jockeyism1802 slum1812 Polari1846 stable-language1856 scientificism1860 water-slang1860 Oxfordish1863 galley-slang1867 pitmatic1885 commercialese1910 legalese1911 academese1917 Hollywoodese1920 businessese1921 Hollywoodism1925 trade unionese1927 advertisingese1929 officese1935 sociologese1940 Whitehallese1940 Newspeak1949 patter1949 Pentagonese1950 educationese1958 computerese1960 managementese1961 spacespeak1963 computer-speak1968 techno-jargon1972 business-speak1973 Eurospeak1975 Euro-jargon1976 technospeak1976 doctorspeak1977 corporate-speak1978 medspeak1979 mellowspeak1979 technobabble1981 teenspeak1982 management-speak1986 codespeak1987 1929 Printed Salesmanship Apr. 139/1 Similarly have been born into ‘advertisingese’..halitosis, millines, Simoniz..and a score or more of famous cousins. 1966 G. N. Leech Eng. in Advertising v. 46 These are so patently ‘advertisingese’ that they might seem forced. 1983 WWD 13 May (Beauty & Bath Suppl.) 20/3 She admits ‘Age Retardant II’ smacked of ‘advertisingese’ and was ‘too cute’. 1998 Med. Marketing & Media May 104/1 The sign-off line is ‘Effective, targeted monoclonal antibody therapy.’ Clearly any hint of ‘advertisingese’ has been kept out of this copy. This is a new entry (OED Third Edition, December 2011; most recently modified version published online December 2021). < n.1929 |
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