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单词 advertisingese
释义

advertisingesen.

Brit. /ˌadvətʌɪzɪŋˈiːz/, U.S. /ˌædvərˌtaɪzɪŋˈiz/
Origin: Formed within English, by derivation. Etymons: advertising n., -ese suffix.
Etymology: < advertising n. + -ese suffix.
colloquial (frequently depreciative).
The type of language considered characteristic of advertisements, esp. in using slogans, hyperbole, etc.
ΘΚΠ
the mind > language > a language > register > [noun] > jargon > used by other groups
indenture Englisha1568
water language1702
jockeyism1802
slum1812
Polari1846
stable-language1856
scientificism1860
water-slang1860
Oxfordish1863
galley-slang1867
pitmatic1885
commercialese1910
legalese1911
academese1917
Hollywoodese1920
businessese1921
Hollywoodism1925
trade unionese1927
advertisingese1929
officese1935
sociologese1940
Whitehallese1940
Newspeak1949
patter1949
Pentagonese1950
educationese1958
computerese1960
managementese1961
spacespeak1963
computer-speak1968
techno-jargon1972
business-speak1973
Eurospeak1975
Euro-jargon1976
technospeak1976
doctorspeak1977
corporate-speak1978
medspeak1979
mellowspeak1979
technobabble1981
teenspeak1982
management-speak1986
codespeak1987
1929 Printed Salesmanship Apr. 139/1 Similarly have been born into ‘advertisingese’..halitosis, millines, Simoniz..and a score or more of famous cousins.
1966 G. N. Leech Eng. in Advertising v. 46 These are so patently ‘advertisingese’ that they might seem forced.
1983 WWD 13 May (Beauty & Bath Suppl.) 20/3 She admits ‘Age Retardant II’ smacked of ‘advertisingese’ and was ‘too cute’.
1998 Med. Marketing & Media May 104/1 The sign-off line is ‘Effective, targeted monoclonal antibody therapy.’ Clearly any hint of ‘advertisingese’ has been kept out of this copy.
This is a new entry (OED Third Edition, December 2011; most recently modified version published online December 2021).
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n.1929
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更新时间:2024/12/24 3:30:12