advt.n.
= advertisement n. 4a.
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society > communication > information > publishing or spreading abroad > advertising > [noun] > an advertisement
ad1799
advt.1801
advert1814
liner1901
advertorial1914
message1925
advertique1968
infomercial1981
1801 Ipswich Jrnl. 10 Jan. On Sunday night..the shop of Mr. Lazarus Levi..was broke into... See advts. next page.
1835 Cheltenham Chron. 16 Apr. 2/5 We refer our readers to an advt. in an adjoining column announcing a lecture.
1855 New Monthly Mag. Oct. 150 The limbs and contents of the newspaper are strewed about the printing-office—here a column of advts, there a galley of local pars.
1890 T. Hardy Let. 5 Oct. (1978) I. 218 I shall pester you with advts.
1937 H. Jennings et al. May 12th Mass-observ. Day-surv. i. iii. 248 The ‘Zermatt’ herb advt. has been replaced in the principal pharmacy by an ‘Eno’ fruit salt herald.
1963 J. B. Morton Best of Beachcomber 23 The leopard leads a healthy life, But cannot lose his spots. He has not tried those magic pills They sell in little pots. (Advt.).
1974 Brandon (Manitoba) Sun 25 July 9/5 A company of five enormously talented young performers took swats at TV advts.
2010 Pioneer (India) (Nexis) 11 Mar. There are vacancies galore in Bengal's ruling Left Front. The party's ‘wanted’ advt reads: [etc.].
This entry has been updated (OED Third Edition, December 2011; most recently modified version published online June 2021).
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n.1801