co-brandedadj.

Brit.

/ˌkəʊˈbrandᵻd/, U.S.

/ˈˌkoʊˈbrændəd/

Origin: Formed within English, by derivation. Etymons: co- prefix, branded adj.⁴

Etymology: < co- prefix + branded adj.⁴

Business (originally U.S.).

Of a product or service: marketed under or bearing two or more brand names; (of a credit card) issued by a bank on behalf of a non-financial institution, and bearing the brand names or logos of both.

ΚΠ

1982 N.Y. Times 16 Aug. d6/3 Citibank and the Tandy Corporation announced the introduction of Radio Shack/Citiline, the first such national co-branded bank card.

1988 Adweek (U.S.) (Nexis) 7 Mar. A Texas Instruments-Apple Computer joint venture announced last week is a marketing first for personal computers—a co-branded machine.

1997 Internet World Jan. 41/2 Yahoo is not in the business of setting up Web sites for local advertisers, preferring to build co-branded intermediate pages that link readers to a publisher's site.

2000 R. D. Manning Credit Card Nation i. 8 The industry's marketing exploits our materialistic impulses through ‘co-branded’ credit cards.

This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022).

单词	co-branded
释义	co-brandedadj. Brit. /ˌkəʊˈbrandᵻd/, U.S. /ˈˌkoʊˈbrændəd/ Origin: Formed within English, by derivation. Etymons: co- prefix, branded adj.⁴ Etymology: < co- prefix + branded adj.⁴ Business (originally U.S.). Of a product or service: marketed under or bearing two or more brand names; (of a credit card) issued by a bank on behalf of a non-financial institution, and bearing the brand names or logos of both. ΚΠ 1982 N.Y. Times 16 Aug. d6/3 Citibank and the Tandy Corporation announced the introduction of Radio Shack/Citiline, the first such national co-branded bank card. 1988 Adweek (U.S.) (Nexis) 7 Mar. A Texas Instruments-Apple Computer joint venture announced last week is a marketing first for personal computers—a co-branded machine. 1997 Internet World Jan. 41/2 Yahoo is not in the business of setting up Web sites for local advertisers, preferring to build co-branded intermediate pages that link readers to a publisher's site. 2000 R. D. Manning Credit Card Nation i. 8 The industry's marketing exploits our materialistic impulses through ‘co-branded’ credit cards. This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022). < adj.1982
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