co-brandingn.

Brit.

/ˌkəʊˈbrandɪŋ/, U.S.

/ˈˌkoʊˈbrændɪŋ/

Origin: Formed within English, by derivation. Etymons: co- prefix, branding n.

Etymology: < co- prefix + branding n. Compare slightly earlier co-branded adj.

Business (originally U.S.).

The displaying of more than one brand name on a product (esp. a credit card); the marketing of co-branded products or services.

ΚΠ

1988 Marketing 3 Nov. 68/1 The European arm of Visa, the international credit card operator, has changed its rules to allow co-branding on its cards.

1993 Independent (Nexis) 18 Sept. 19 Adding to the cut-throat competition is the entry of new players into the market and the trend towards co-branding.

2002 S. Bedbury New Brand World (2003) iii. 67 A co-branding arrangement with potential benefits to be gained for both sides.

This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022).

单词	co-branding
释义	co-brandingn. Brit. /ˌkəʊˈbrandɪŋ/, U.S. /ˈˌkoʊˈbrændɪŋ/ Origin: Formed within English, by derivation. Etymons: co- prefix, branding n. Etymology: < co- prefix + branding n. Compare slightly earlier co-branded adj. Business (originally U.S.). The displaying of more than one brand name on a product (esp. a credit card); the marketing of co-branded products or services. ΚΠ 1988 Marketing 3 Nov. 68/1 The European arm of Visa, the international credit card operator, has changed its rules to allow co-branding on its cards. 1993 Independent (Nexis) 18 Sept. 19 Adding to the cut-throat competition is the entry of new players into the market and the trend towards co-branding. 2002 S. Bedbury New Brand World (2003) iii. 67 A co-branding arrangement with potential benefits to be gained for both sides. This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022). < n.1988
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