commoditizev.
/kəˈmɒdᵻtʌɪz/, U.S. /kəˈmɑdəˌtaɪz/ transitive. To treat (a person or thing) as property which can be traded, or whose value is purely monetary; to treat as or turn into a commodity. In later use also: to make (a product, service, etc.) widely available and, as a consequence, more difficult to distinguish from competing offerings.
ΚΠ
1976 Rev. Afr. Polit. Econ. 7 75 The process of separating producers from their means of production and commoditising their labour power.
1983 P. Wexler Critical Social Psychol. 15 Social psychologists are trying to undo in thought the demands of their cultural task. That current task is to commoditize and legitimate social ignorance as science.
1984 Ad Day (Nexis) 19 Jan. 6 The product has been so commoditized that most people don't recognize it's as much a French sauce as hollandaise.
1996 PC Week 5 Aug. 68/3 Microsoft also commoditized file and print services.
2016 Star (S. Afr.) (Nexis) 15 Oct. (News section) 2 The current model that commoditises education, that says ‘you have the money and you're in, you don't have the money and you're out’.
This entry has been updated (OED Third Edition, January 2018; most recently modified version published online March 2022).
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