commoditizedadj.
/kəˈmɒdᵻtʌɪzd/, U.S. /kəˈmɑdəˌtaɪzd/ 1. Treated as or turned into a commodity (commodity n. 3b), esp. (in later use) as a result of being made widely available and more difficult to distinguish from competing offerings. Cf. commodify v., commodified adj.
ΚΠ
1976 S. Ewen Captains of Consciousness i. 48 Advertising attempted to create an alternative organization of life which would channel man's desires..toward a commoditized acceptance of ‘Civilization’.
1983 B. Ehrenreich Hearts of Man vii. 91 One of many commoditized therapeutic experiences, including..Gestalt therapy, nude therapy, encounter groups [etc.].
1993 Byte Jan. 41/1 As personal computers become more commoditized and buyers more price-sensitive, however, Hong Kong's role could greatly expand.
2005 Independent 22 Oct. (Mag.) 65/3 The Nineties got going and blonde wood—the designer staple of the 1980s—became ubiquitous and commoditised.
2. Of an economic system: that relies on the trading of goods, services, and other commodities. Later also of production, a market, etc.: of or relating to widely available products that are difficult to distinguish from competing offerings.
ΚΠ
1978 Rev. Afr. Polit. Econ. 13 17 The rural masses were hooked into an increasingly commoditised economy.
1983 J. N. Katz Gay/Lesbian Almanac 170 The erotic was integrated into a new capitalist organization of commoditized mass consumption.
1998 Wired Mar. 108/2 Long associated with ho-hum consumer products, branding is an antidote to commoditized production and brutal price competition.
2016 Computing (Nexis) 22 Aug. A highly competitive and commoditised smartphone market.
This entry has been updated (OED Third Edition, January 2018; most recently modified version published online March 2022).
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adj.1976