ego-surfingn.
/ˈiːɡəʊsəːfɪŋ/, U.S. /ˈiɡoʊˌsərfɪŋ/ colloquial.
The practice of searching on the internet for mentions of one's own name or the name of one's business, website, etc.In early use also with reference to the practice of looking for mentions of oneself in print sources: see quot. 19951.
ΚΠ
1995 Re: Who makes Best Lenses these Days? in rec.photo.advanced (Usenet newsgroup) 4 Feb. (ego-surfing dept., cont.) I have a 35mm photograph on page 6 of the February issue of Ray Gun Magazine.
1995 Wired Mar. 56/1 Egosurfing, scanning the Net, databases, print media, or research papers looking for mentions of your own name.
1999 Guardian 24 Mar. ii. 7/3 It's known as ego-surfing and, for the ordinary person with an odd surname, the exercise will probably turn up some family tree-fixated Americans.
2004 E. J. Zelinski How to retire Happy, Wild, & Free 138 Indulge in ego-surfing.
2008 D. Winder Being Virtual xiii. 193 Ego surfing is a fun way to discover just what information about you is out there in the blogosphere.
This is a new entry (OED Third Edition, March 2011; most recently modified version published online March 2022).
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n.1995