单词 | hidden persuaders |
释义 | > as lemmashidden persuaders e. hidden persuaders: a term used, originally by the U.S. writer Vance Packard (1914–96), to describe those involved in the organization and practice of advertising; hence hidden persuasion. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [noun] advertisement1600 advertising1717 puffery1731 sandwiching1877 promotion1914 eye1924 promo1955 hidden persuasion1957 metamessage1960 shout line1990 society > communication > information > publishing or spreading abroad > advertising > [noun] > advertiser advertiser1712 pitchman1914 hidden persuaders1957 product champion1969 1957 V. Packard (title) The hidden persuaders. 1959 Daily Mail 2 Apr. 1/4 This is the diet with the hidden persuader and the built-in will-power. 1960 Guardian 28 Dec. 8/4 The hidden persuasions. 1962 Sunday Express 30 Dec. 17/1 At sales time the hidden persuasion works harder—‘15½ guineas slashed to £5’. < as lemmas |
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