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单词 inertia selling
释义

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inertia selling
inertia selling n. the supply of goods to persons who have not requested them, in the hope that the recipients will not take the necessary action to refuse them.
ΘΚΠ
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1968 Times 25 Apr. 14/3 Mrs. Butler..asked if the President of the Board of Trade would take powers to control inertia selling campaigns... She deplores this exploitation of inertia sales promotion... It will be difficult for people who are subjected to inertia selling.
1970 Times 13 Jan. 4/6 The Daily Mail reported on the banning..of inertia selling advertisements... Inertia selling was the practice by which companies sent unsolicited goods, then pestered people for payment if they were not returned.
1970 New Statesman 13 Feb. 217/1 Now the Consumer Council is urging another dairy monopolist to abandon the practice of slipping homogenised milk, at 1d extra on to doorsteps.., and billing for it if it is accepted. The company denies that this is inertia selling, but does it matter what you call it?
1972 Guardian 14 Oct. 1/4 Disreputable trading practices which victimize the housewife. Among these are ‘inertia selling’ and ‘pyramid selling’.
extracted from inertian.
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