lookbookn.
/ˈlʊkbʊk/, U.S. /ˈlʊkˌbʊk/ 1. A book consisting wholly or mainly of photographs or illustrations, designed to be looked through rather than read. Also: a catalogue.
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society > communication > book > kind of book > [noun] > picture book
picture book1699
Atlas1875
lookbook1937
society > communication > information > publishing or spreading abroad > advertising > [noun] > promotional catalogue or sales brochure
mailing shot1936
lookbook1937
mailer1954
mailshot1963
magalogue1978
1937 Sat. Rev. Lit. (U.S.) 28 Aug. 11/2 Witness Gordon Aymar's recent top-notch look-book called ‘Bird Flight’ with just a running fire of caption and comment.
1961 Hutchinson (Kansas) News 21 Apr. 9/2 That colorful look-book on what's what in the machinery world must have been most interesting.
2013 Fast Company July 22/6 I love discovering an awesome look book on exotic travel or food adventures.
2. A book of photographs displaying a fashion designer's new collection, assembled for marketing purposes.Now the usual sense.
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1986 Globe & Mail (Toronto) 11 Nov. (Fashion section) c5/3 Rankin has already seen the spring show... As an aid to memory, the desk in the selling room is stacked with books of photographs. These are ‘the look books’.
1999 R. Martin Our New Clothes 73 We [sc. The Costume Institute Library] depend upon designers, press offices, and even video producers to keep us up-to-date in the forms of look-books and videos on contemporary fashion.
2014 Winnipeg Free Press 18 Mar. c1/3 Fur..definitely needed to be on the runway. Sometimes, it just loses it in a lookbook or a simple showroom setting.
This is a new entry (OED Third Edition, March 2015; most recently modified version published online March 2022).
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n.1937