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单词 loss
释义

lossn.1

Brit. /lɒs/, /lɔːs/, U.S. /lɔs/, /lɑs/
Forms: Old English–Middle English los (only in dative lose, in Lay. occasionally written leose), Middle English los, loos, (Middle English loose, 1500s Scottish lois), Middle English–1600s losse, (Middle English losce), Middle English– loss.
Etymology: Probably two distinct formations. The Old English los (? neuter), found only in the phrase tó lose (weorðan , gedón ), corresponds to Old Norse los neuter, ‘breaking up of the ranks of an army’ (Vigfusson) < Old Germanic *loso-m (a parallel formation with Old English lor lore n.2 < Old Germanic *lozo-m ), < *lus- , weak grade of the root *leus- , *laus- : see leese v.1, lease adj., loose adj. (The etymological sense may be rendered by ‘dissolution’; compare the Old Norse use.) As this word occurs in Old English and early Middle English only in the dative (which if it had survived would have normally become lōse with voiced s ), it cannot, unless the uninflected cases were preserved unrecorded, account for the modern form. The word in its later use as a noun of action to leese , lose verbs, appears first in the middle of the 14th cent., and may have been a back-formation from the past participle lost ; compare lost n., which is of contemporary date.
1. Perdition, ruin, destruction; the condition or fact of being ‘lost’, destroyed, or ruined. Now only with mixture of other senses; cf. lose v.1 2b.
ΘΚΠ
the world > existence and causation > creation > destruction > [noun] > state of being destroyed or ruined
lossc897
losingc950
lore971
destructionc1330
forlesing1340
lostc1374
undoing1377
perditiona1382
shendc1400
decay1535
rack1599
undoneness1835
wanthrift1929
c897 K. Ælfred tr. Gregory Pastoral Care xxxvi. 249 Ðonne ge to lose weorðað.
c1275 (?a1200) Laȝamon Brut (Calig.) (1963) l. 1947 Heore lif heom eode al to leose [c1300 Otho lose; riming with neose = nose].
c1275 Laȝamon Brut 22844 And so hi solle go to lose.
1483 W. Caxton tr. Caton G j b Whan they seken..the losse and the dethe of yonge chyldren.
1548 Hall's Vnion: Henry VI f. cxv Bothe her body and soule, wer gotten again out of eternall losse and perdicion.
1608 W. Shakespeare King Lear xiii. 88 His life with thine And all that offer to defend him stand in assured losse . View more context for this quotation
1667 J. Milton Paradise Lost iii. 308 Thou hast..quitted all to save A World from utter loss . View more context for this quotation
1743 J. Bulkeley & J. Cummins Voy. to South-seas 104 The Loss of the Ship, was the Loss of him.
1785 W. Cowper Tirocinium in Task 166 Describe a Saviour's cross As God's expedient to retrieve his loss . View more context for this quotation
1839 T. B. Macaulay Gladstone in Ess. (1880) 481 Is not the loss of one soul a greater evil than the extinction of many lives?
2. The fact of losing (something specified or contextually implied). See the senses of lose v.1 Const. with of or objective genitive.
a. The being deprived of, or the failure to keep (a possession, appurtenance, right, quality, faculty, or the like).
ΘΚΠ
the mind > possession > loss > [noun]
lore971
lurec1000
missOE
tharningc1175
tinec1330
tinsela1340
leesing1362
loss1377
losinga1387
pert?a1400
tininga1400
amissionc1429
misture1563
expense1593
1377 W. Langland Piers Plowman B. xix. 287 Losse of worldely catel.
1398 J. Trevisa tr. Bartholomew de Glanville De Proprietatibus Rerum (1495) vi. v. 193 Chyldren wepe more for the losse of an apple than for the losse of theyr herytage.
1562–3 Act 5 Eliz. c. 14 §12 Persons that shall so offende..shall have Imprisonement, losse of Eares, slytting and searing of Nose.
1620 T. Granger Syntagma Logicum i. xxxvii. 109 The losse of power, and vertue in all liuing things..is the privation thereof.
1671 J. Milton Samson Agonistes 67 O loss of sight, of thee I most complain! View more context for this quotation
1774 O. Goldsmith Hist. Earth III. 180 William the Conqueror..punished such as were convicted of killing the wild boar in his forests, with the loss of their eyes.
1849 T. B. Macaulay Hist. Eng. I. ii. 194 The Papists of Ireland attributed to him the loss of their lands.
1864 G. O. Trevelyan Competition Wallah xi. 388 The words, ‘loss of caste’, convey to an English gentleman's mind no more terrible idea than that of marrying his laundress.
1896 J. H. Clarke Cold-catching, Cold-preventing, etc. 66 Among the sequelae of a cold in the head..may be mentioned loss of taste and smell.
b. loss of life n. the being put to death (as a punishment). Also, in generalized sense, the destruction or ‘sacrifice’ of human lives.
ΘΚΠ
the world > life > death > [noun] > general loss of life
walc900
qualeeOE
qualmOE
mortc1330
murraina1387
loss of lifec1405
mortality?a1425
megadeath1953
society > authority > punishment > capital punishment > [noun] > receiving of
loss of lifec1405
c1405 (c1385) G. Chaucer Knight's Tale (Hengwrt) (2003) l. 1685 Vp on peyne of los of lyf.
1582 N. Lichefield tr. F. L. de Castanheda 1st Bk. Hist. Discouerie E. Indias i. viii. 20 Not willing they should..susteine crueltie, or losse of lyfe.
1611 Bible (King James) Acts xxvii. 22 There shall be no losse of any mans life among you. View more context for this quotation
a1616 W. Shakespeare King John (1623) iv. iii. 106 I lou'd him, and will weepe My date of life out, for his sweete liues losse. View more context for this quotation
1898 Daily News 12 Apr. 3/3 These men estimate the loss of life—that is, the ruthless waste and destruction of human life during the sixteen years that the Khalifa has ruled—at seventy-five per cent. of the entire population.
c. The being deprived by death, separation, or estrangement, of (a friend, relative, servant, or the like). Often contextually, the death (of a person regretted).
ΘΚΠ
the mind > possession > loss > [noun] > deprivation or dispossession > of a person
lossa1450
the world > life > death > [noun] > loss by
loss1645
a1450 J. Myrc Instr. to Par. Priests 1279 For los of frendes or of any þynge.
1645 J. Howell Epistolæ Ho-elianæ vi. xlv. 68 Ther be many sad hearts for the losse of my Lord Robert Digby.
1692 R. L'Estrange Fables (1708) I. 543 The Case of a Lady that kept her Bed for the loss of a Favorite Puppy she had.
1710 R. Steele Tatler No. 198. ⁋1 Affliction for the Loss of her Mother.
1798 Monthly Mag. 6 309 [Died] John Case Browne, esq. whose loss will be severely felt..by the whole neighbourhood.
1805 J. Quincy in Life 74 The loss of Mr. Griswold from the national legislature.
1855 D. Brewster Mem. Life I. Newton (new ed.) II. xxi. 269 Newton had to mourn the loss of his earliest and best friend.
d. The losing of or being defeated in (a battle, game, or contest). †Formerly also without specific mention of the object: The state of being a loser, defeat (obsolete).
ΘΚΠ
the world > action or operation > failure or lack of success > defeat or overthrow > [noun] > losing
lossc1400
losing1526
society > armed hostility > defeat > [noun]
confusionc1290
scomfit13..
cumber1303
discomfitc1330
scomfitingc1333
discomfiturea1400
scomfiturea1400
discomfitingc1405
overthrowc1440
male journey1455
overset1456
foilc1478
discomforture1485
supprise1488
reversea1529
distrage?1548
loss1548
defeat1553
underdeal1553
discomfort1589
defeatment1598
defeature1598
rufflec1600
defeatance1608
routa1616
Caudine Forks1619
disrout1623
conviction1631
bang1644
derout1644
conquest1677
drubbing1769
check1793
thrashing1797
sauve-qui-peut1815
debacle1847
smash1888
pasting1942
society > leisure > sport > winning, losing, or scoring > [noun] > losing or defeat
loss1548
thrashing1797
punishment1811
trouncing1867
gruelling1882
shut-out1889
slaughter1890
nong1903
caning1933
massacre1940
whacking1951
c1400 (?c1380) Patience l. 174 I lovne þat we lay lotes on ledes vchone, & who-so lympes þe losse, lay hym þer-oute.
1548 Hall's Vnion: Henry VIII f. cxxxvj Of the takyng of the kyng their Master, and of the losse of the feld.
1595 W. Shakespeare Henry VI, Pt. 3 iv. v. 4 What? losse of some pitcht battaile against Warwike.
a1616 W. Shakespeare Cymbeline (1623) ii. iii. 1 Your Lordship is the most patient man in losse, the most coldest that euer turn'd vp Ace. View more context for this quotation
1741 J. Ozell tr. P. de B. de Brantôme Spanish Rhodomontades 205 As a great many Captains have done after the Loss of a Battle.
a1822 P. B. Shelley tr. P. Calderon Scenes from Magico Prodigioso in Posthumous Poems (1824) 369 The battle's loss may profit those who lose.
e. Failure to take advantage or make good use (of time, etc.).
ΘΚΠ
the world > action or operation > harm or detriment > disadvantage > uselessness > misuse > [noun] > failure to make use or take advantage of
lossc1385
missinga1547
c1385 G. Chaucer Legend Good Women Dido. 997 It nere but los of tyme.
1535 Bible (Coverdale) Exod. xxi. 19 He shal paye the losse of his tyme.
1594 W. Shakespeare Lucrece sig. K2v But for losse of Nestors golden words, It seem'd they would debate with angrie swords. View more context for this quotation
1632 J. Hayward tr. G. F. Biondi Eromena 29 She without losse of time, buried the Poyniard up to the hilts.
1709 J. Addison Tatler No. 131. ⁋10 To..take to some honest Livelihood without Loss of Time.
1814 W. Scott Waverley II. viii. 133 Instant reimbursement for loss of time. View more context for this quotation
1860 J. Tyndall Glaciers of Alps i. xi. 75 This error caused us the loss of an hour.
f. Failure to gain or obtain. (Cf. lose v.1 7.)
ΘΚΠ
the mind > possession > acquisition > not obtaining or acquiring > [noun]
loss1614
unprocuring1622
1614 D. Dyke Myst. Selfe-deceiuing iii. 41 A word that signifieth..losse of victory.
1903 N.E.D. at Loss Mod., I do not wish to risk the loss of my train.
3. occasionally Cause or occasion of ruin or deprivation. Obsolete.
ΘΚΠ
the world > existence and causation > creation > destruction > [noun] > one who or that which destroys > cause of
lossc1386
undoing1390
ruinc1480
destruction1529
stumbling-block1535
fall1593
perdition1649
c1386 G. Chaucer Wife of Bath's Prol. 720 Womman was the los of al mankynde.
1548 Hall's Vnion: Henry VI f. cxxx The negligence of the kynges counsaill..was the losse of the whole dominion of Fraunce.
4.
a. In particularized sense: An instance of losing. Also, a person, thing, or amount lost.
ΘΚΠ
the mind > possession > loss > [noun] > a loss
lossc1369
minusa1721
c1369 G. Chaucer Bk. Duchesse 1302 That was the losse..that I had lorne.
1463–4 in J. Raine Corr., Inventories, Acct. Rolls, & Law Proc. Priory of Coldingham (1841) 191 Our grete lossez in plee for Coldyngham.
1560 J. Daus tr. J. Sleidane Commentaries f. ccccvjv That those which had bene faithfull to him, and therfore had chaunced into extreme miserie, should be first recompensed their losse.
1600 W. Shakespeare Much Ado about Nothing iv. ii. 82 A rich fellow enough, go to, and a fellow that hath had losses . View more context for this quotation
a1706 J. Evelyn Life Mrs. Godolphin (1939) 78 Thus Ended this Incomparable Lady our never to be sufficiently Lamented Losse.
1718 Free-thinker No. 1. 2 It is not possible to trade to much Advantage without some Losses.
1883 R. W. Dixon Mano ii. viii. 95 But soon 'twas heard (a loss of little woe) That he had stolen away the gallant quean.
1891 Law Times 90 283/2 The company wrote off the loss as a bad debt.
b. spec. (Pathology) A loss of blood by uterine hæmorrhage.
ΚΠ
1901 Brit. Med. Jrnl. No. 2089. 86 The patient gave a history of having had a loss a few days previously.
c. to cut one's loss(es): to cease carrying on a losing transaction.
ΘΚΠ
the world > action or operation > amending > restoration > restoration of a person > recovery from misfortune, error, etc. > [verb (intransitive)] > cease to carry on when losing
to cut one's loss(es)1912
1912 Q. Rev. Jan. 287 It is now made the basis of the argument that England should ‘cut her loss’, and Ireland be sent adrift.
1926 T. E. Lawrence Seven Pillars (subscribers' ed.) xcv. 503 Feisal had..made one of his lightning decisions to cut the loss; a wise decision, though it hurt us sorely.
1927 Daily Express 13 July 8/2 The only reasonable thing is for Great Britain to..cut her losses, and bring the whole matter to an end.
1939 ‘G. Orwell’ Coming up for Air ii. vii. 123 The trouble over Joe aged Father a great deal. To lose Joe was merely to cut a loss, but it hurt him.
1944 A. Bryant Years of Victory ii. 39 Bonaparte..saw that he was beaten and, like the great man he was, cut his losses.
1969 Listener 28 Aug. 269/1 For this reason the CIA is cutting its losses, reducing its labyrinthine commitments.
5.
a. Diminution of one's possessions or advantages; detriment or disadvantage involved in being deprived of something, or resulting from a change of conditions; an instance of this. (Opposed to gain.)
ΘΚΠ
the mind > possession > loss > [noun] > disadvantage occasioned by
missa1225
damage1300
loss1377
disavail1423
misture1563
1377 W. Langland Piers Plowman B. Prol. 195 Better is a litel losse than a longe sorwe.
1380 J. Wyclif Wks. (1880) 212 Drede of worldly shame & loos.
c1540 (?a1400) Destr. Troy 1719 Of þe harmys þat we haue & þe hoge lose.
c1540 (?a1400) Destr. Troy 9781 Me is leuer for to lyue with losse þat I haue.
1548 Hall's Vnion: Henry VI f. cxljv Gain is not alwaies perdurable, nor losse alwaies continuall.
1611 Bible (King James) Phil. iii. 7 What things were gaine to me, those I counted losse for Christ. View more context for this quotation
a1616 W. Shakespeare Measure for Measure (1623) iii. i. 180 No losse shall touch her by my company. View more context for this quotation
1673 J. Milton At Vacation Exercise in Poems (new ed.) 64 Small loss it is that thence can come unto thee.
1686 tr. J. Chardin Trav. Persia 8 No wonder if their Trade decrease, and turn to loss rather then profit.
1785 W. Cowper Task vi. 750 Nor can the wonders it records be sung To meaner music, and not suffer loss.
1841 R. C. Trench Notes Parables xix. 301 Earthly losses are the remedy for covetousness.
1848 Newman (title) Loss and gain.
1866 C. M. Yonge Dove in Eagle's Nest I. 76 No matter..'Tis only her loss [refusing to drink].
b. to have a (great) loss in (or of): to suffer severely by losing (usually, a person).
ΘΚΠ
the mind > emotion > suffering > sorrow or grief > sorrow caused by loss > suffer sorrow for loss of [verb (transitive)]
missc1300
regretc1400
regratec1480
to miss away1488
wanta1522
desire1557
pity1585
to have a (great) loss in (or of)1680
bewail1796
1680 J. Aubrey Brief Lives: E. Davenant (1813) II. 300 He was not only a man of vast learning, but of great goodness and charity; the parish and all his friends will have a great losse in him.
1766 R. Griffith & E. Griffith Lett. Henry & Frances IV. 15 What a Loss shall I have of him!
1824 J. Jekyll Let. 17 July in Corr. (1894) 144 I feel a sad loss of poor dear Mr. Stanley.
1836 T. Moore Mem. (1856) VII. 164 As the time approaches for the departure of our dear little Nell, we begin to feel more and more the loss we shall have of her.
1881 A. Trollope Dr. Wortle's School I. xi. 203 ‘She had a certain charge..as to the school’... ‘And very well she did her work. I shall have a great loss in her.’
c. a (great, etc.) loss (in this sense) is often idiomatically predicated of the person or thing lost, where in strictness the subject of the sentence should be the loss or deprivation of this. (The more correct expression, as in quot. 1605, is obsolete.) dead loss: see dead adj. 30.
ΚΠ
1605 F. Bacon Of Aduancem. Learning ii. sig. Ee1 For apophthegmes; It is a great losse of that Booke of Cæsars. View more context for this quotation]
a1903 Mod. Our opponents are welcome to their new convert; he is no loss.
1940 W. Faulkner Hamlet i. i. 16 Major De Spain's barn taken fire and was a total loss.
1943 Scrutiny 11 288 If you apply serious standards, then P. G. [Wodehouse] is a total loss.
d. one person's loss is another's gain: a semi-proverbial expression. Also with non-personal subject and complement.
ΘΚΠ
the mind > possession > acquisition > acquisition or loss [phrase]
one person's loss is another's gain1914
the mind > possession > loss > loss or gain [phrase]
one person's loss is another's gain1914
1914 G. B. Shaw Misalliance 41 It civilizes them. And it uncivilizes us. Their gain. Our loss.
1925 New Yorker 22 Aug. 9/1 When the fighting was over she remained... Our loss was their gain.
1949 B. A. Botkin Treasury Southern Folklore ii. i. 147 What is history's loss is folklore's gain.
1973 Times 22 Jan. 9/5 (heading) Newcastle's loss is Doncaster's gain.
6. Military. The losing (by a commander or an army) of men by death, wounds, or capture; also (singular and plural) the number of men so lost.
ΘΚΠ
society > armed hostility > defeat > [noun] > loss of soldiers
lossa1400
the world > life > death > [noun] > general loss of life > in battle
casualtya1513
loss1840
swarth1847
society > armed hostility > defeat > [noun] > loss of soldiers > number of soldiers lost
loss1840
a1400–50 Alexander 3171 Ȝit me is better..in bataile be slayne, Þan se þe lose of my ledis.
1548 Hall's Vnion: Henry VI f. cxxx Trustyng..shortly to be lorde of the citee and towne, without any greate losse or battaill.
1840 W. Gresley Siege Lichfield 45 The loss of each army..was about equal.
1846 G. Grote Hist. Greece II. ii. viii. 589 They were repulsed with loss.
1899 G. White Disp. to Buller 16 Dec. The loss of 12,000 men here would be a heavy blow to England.
7. Lack, default, want. in the loss of question: provided there is no dispute. Obsolete.
ΘΚΠ
the world > relative properties > quantity > insufficiency > [noun] > deficiency, lack, or shortage
wanec888
trokingc1175
want?c1225
defaultc1300
trokea1325
fault1340
lacking1377
scarcityc1380
wantingc1390
absencea1398
bresta1400
defect?a1425
lack?c1425
defailing1502
mank?a1513
inlaik1562
defection1576
inlaiking1595
vacuity1601
deficience1605
lossa1616
failancea1627
deficiency1634
shortness1669
falling shorta1680
miss1689
wantage1756
shortage1868
the mind > language > speech > agreement > it's agreed [phrase] > provided there is no dispute
in the loss of questiona1616
the mind > language > statement > assent > [adverb] > provided there is no dispute
in the loss of questiona1616
ad referendum1709
a1616 W. Shakespeare Measure for Measure (1623) ii. iv. 90 As I subscribe not that, nor any other, But in the losse of question . View more context for this quotation
1632 W. Lithgow Totall Disc. Trav. iii. 85 The Villages for losse of ground are all built on the skirts of Rockes.
8. Real Tennis. A lost chase (see chase n.1 7).
ΘΚΠ
society > leisure > sport > types of sport or game > ball game > racket games > real tennis > [noun] > types of play or stroke
chasec1440
loss1591
volley1596
bandy1598
back-racket1608
service1611
force1662
serve1688
serving1688
Renshaw smash1881
pass1888
railroad service1890
kicker1936
1591 J. Florio Second Frutes 25 I have two chaces. T. The last was not a chace, but a losse. H. Why is it a losse? T. Because you stroke it at the second rebound.
?a1649 W. Drummond Notes Ben Jonson's Conversat. (1842) 30 A Lord playing at Tenis, and having asked those in the gallerie Whither a strock was Chase or Losse? A Brother of my Lord Northumberland's answered, it was Loss.
9. at a loss adj. (also †at loss) Of a hound: Having lost the track or scent; at fault. Hence of persons: At fault; utterly uncertain what to say or do (often with indirect questions introduced by how, what, etc.); unable to understand, imagine, discover, explain, etc. at a loss for: unable to discover or obtain (something needed).
ΘΚΠ
the mind > mental capacity > belief > uncertainty, doubt, hesitation > perplexity, bewilderment > confused, at a loss [phrase]
at one's wit's end (occasionally ends)1377
seek1390
will of wane (also wone)a1400
will of redea1425
on wild1477
to be at a muse1548
at a loss1592
at a stopa1626
in a fog?c1640
in a wood1659
at a wit-standa1670
at sea1768
at fault1833
far to find, seek1879
the world > food and drink > hunting > hunting with hounds > work done by hounds > [noun] > loss of scent
defaulta1450
overputting1590
at a loss1592
fault1593
check1781
1592 W. Warner Albions Eng. (rev. ed.) vii. xxxvi. 158 The Hound at Losse doth ouer-giue.
a1616 W. Shakespeare Taming of Shrew (1623) Induct. i. 21 He cried vpon it at the meerest losse, And twice to day pick'd out the dullest sent.
1668 M. Hale Pref. Rolle's Abridgm. b j b Many that are much conversant in subtilties of Logick..are at a loss in it, and can make little of it.
1671 J. Milton Paradise Regain'd iv. 363 Satan now Quite at a loss, for all his darts were spent, Thus to our Saviour with stern brow reply'd. View more context for this quotation
1699 R. Bentley Diss. Epist. Phalaris (new ed.) 332 His wonderfull Learning was at a loss.
1711 R. Steele Spectator No. 53. ⁋8 I stood utterly at a loss how to behave my self.
1711 R. Steele Spectator No. 157. ⁋1 I am very much at a loss to express by any Word that occurs to me in our Language, that which is understood by Indoles in Latin.
1715 R. South 12 Serm. IV. 69 The Justness of his Government left them at a Loss for an Occasion [sc. of Rebellion].
1773 Life N. Frowde 23 If they were at a Loss for any thing, I cry'd out, can I find it, Sir?
1782 W. Cowper Hope in Poems 158 All speakers, yet all language at a loss.
1823 J. Badcock Domest. Amusem. 33 We are at a loss, however, for any direct knowledge of the means used by them.
1827 H. Hallam Constit. Hist. Eng. I. vi. 325 They were at a loss how to obtain his release.
1863 F. A. Kemble Jrnl. Resid. Georgian Plantation 17 I therefore am at a loss to understand what made her hail the erection of one [mill] at Charleston as likely to produce such..happy results.

Compounds

attributive and in other combinations.
loss leader n. Commerce an article put on sale at a non-profit-making price in order to attract potential buyers of other articles; also transferred.
ΘΚΠ
society > trade and finance > merchandise > article(s) to be sold > [noun] > article as sales lure
catchpenny1705
draw-boy1864
leader1888
call bird1901
loss leader1922
1922 W. S. Hayward & P. White Chain Stores vii. 109 Many chains have a fixed policy of featuring each week a so-called ‘loss leader’. That is, some well known article, the price of which is usually standard and known to the majority of purchasers, is put on sale at actual cost to the chain or even at a slight loss..on the theory..that people will be attracted to this bargain and buy other goods as well. Loss leaders are often termed ‘weekly specials’.
1942 H. Levy Retail Trade Assoc. xviii. 211 Prohibitions on ‘loss leaders’.
1958 Times 15 Dec. 9/3 No doubt price cutting in individual lines often goes beyond the point where it is justified by reduction in direct cost: it is in part the loss-leader technique. People are attracted into a shop by some very low prices, and buy many other articles which give a handsome margin.
1969 Daily Tel. 7 Mar. 19 Sir Stanley Raymond, chairman of the Gaming Board, said yesterday he was convinced that Bingo was often used as a ‘loss leader’ to induce housewives into ‘hard’ gambling. In many cases Bingo provided only half of the takings in clubs.
1970 Daily Tel. 15 May 21/5 Some would like to see bank charges on personal accounts reduced or abolished, as a ‘loss leader’ to the existing personal customers.
1971 New Scientist 21 Jan. 102/1 The ranks of loss leaders and unrepeatable offers.
loss-leading n.
ΘΚΠ
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1964 New Statesman 28 Feb. 343/1 This concession was necessary to get any bill past his own back-benchers; and there are a few more..concessions..in particular a ban on loss-leading.
1968 Daily Tel. 12 Nov. 17/8 Only a madman or a company making a genuine attempt at loss leading would reduce rates.
loss-maker n. a business, etc., consistently working at a loss.
ΘΚΠ
society > trade and finance > management of money > expenditure > financial loss > [noun] > commercial failure > specific business, etc., working at a loss
loss-maker1971
1971 Guardian Weekly 23 Jan. 22 What happens when two companies, both lossmakers, merge into one? The answer, as often as not, is one big loss-maker.
1973 Times 24 Aug. 17/2 The company declined to give reasons for its withdrawals except to say that the bookstalls did not fit into its ‘economic pattern’ or plans for the future. It said the stalls were not lossmakers.
loss-making n. the making of a loss (in business, etc.); also as adj., that makes a loss.
ΘΚΠ
society > trade and finance > management of money > expenditure > financial loss > [adjective]
low-yield1929
loss-making1971
society > trade and finance > management of money > expenditure > financial loss > [adjective] > failed in trade or business
trade-fallen1598
failed1869
loss-making1971
1971 Sunday Times 15 Aug. 41 He started by picking up a 40‰ stake in the lossmaking Carson's chocolate business in March 1964.
1974 Times 7 Mar. 19/6 The company has been loss-making since 1971.

Draft additions June 2016

loss adjuster n. originally U.S. an insurance agent who assesses the amount of compensation that should be paid after a person has claimed on an insurance policy.
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1888 Wise County (Texas) Messenger 10 Nov. A feather pillow weighing sixteen pounds struck the loss adjuster as an impossibility; but evidently he had not been familiar with the continental style of feather pillow.
1956 Jrnl. Amer. Assoc. University Teachers of Insurance 23 77 I have heard students refer to this course as..‘What to do until the loss-adjuster comes’.
2003 Home Dec. 151/1 We have a claim-free history with the insurer, but they want to send a loss adjuster round to inspect all the damage.
This entry has not yet been fully updated (first published 1903; most recently modified version published online March 2022).

lossn.2

Forms: Also Middle English–1500s losse, (Middle English lossem), 1500s los, 1600s loz.
Etymology: < Middle Dutch los = Old English lox, Old High German, Middle High German luhs (modern German luchs); akin to Swedish lo of the same meaning. Caxton's lossem represents the unexplained variant lossen of the Dutch original.
Obsolete.
A lynx.
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the world > animals > mammals > group Unguiculata or clawed mammal > family Felidae (feline) > [noun] > genus Lynx (lynx)
lynx1340
ouncec1400
wild cat14..
loss1481
lusard1530
lucern1532
luce1564
hind-wolf1601
luceret1637
fox-lynx1862
1481 W. Caxton tr. Hist. Reynard Fox (1970) 98 The rulers and kepars of the felde was the lupaert and the losse.
1481 W. Caxton tr. Hist. Reynard Fox (1970) 104 The kepars of the felde the lupaerd and the lossem.
1598 J. Florio Worlde of Wordes Lince, a beast like vnto a woolfe,..called a los or linx. Lince,..Also a losse, or a linx.
1624 T. Heywood Γυναικεῖον vii. 329 The beast called a Loz or Lynx.
This entry has not yet been fully updated (first published 1903; most recently modified version published online June 2022).

lossv.

Forms: Also Middle English–1500s los, 1500s–1600s loiss.
Etymology: < Dutch lossen (whence German löschen , Danish losse , Swedish lossa ), < los adjective, loose ( < Old Germanic *lusso- ), cognate with loos ( < Old Germanic *lauso- : see loose adj.).
Scottish. Obsolete.
transitive. To unload (a vessel), discharge (goods from a vessel). Also absol. of a ship: To unload.
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society > travel > travel by water > transportation by water > transport by water [verb (transitive)] > put off or discharge (from) a ship
landa1300
uncharge13..
dischargec1384
lightc1400
unladec1436
unshipa1450
loss1482
disbark1552
defreight1555
unbark1555
disload1568
inshore1577
unfreight1580
disembark1582
to bring aboarda1600
unload1599
dislade1609
shore?1615
unliver1637
debark1655
to take offa1688
1482 in J. D. Marwick Charters Edinb. (1871) 168 Of ilk stane bait cumand and losand in the havin id.
1482 in J. D. Marwick Charters Edinb. (1871) 169 That na..stapill gudis of strangearis remane..langare in Leith eftir it be dischargit and losit than [etc.].
1537 in J. D. Marwick Extracts Rec. Burgh Edinb. (1871) II. 86 Jhone Sleith..confessit that he loissit the pok of forest woll pertening to Mungo Tennend efter that the samyn wes schippit and stowit in his schip.
1565 in J. H. Burton Reg. Privy Council Scotl. (1877) 1st Ser. I. 332 Nane of thame sall brek bouk,..quhill the tyme that thair gudis be housit, and the schip lost, and avysit with the conservatour how the marcat is.
1609 in J. D. Marwick Extracts Rec. Burgh Glasgow (1876) I. 302 Be making of mercat thairof [sc. goods]..befoir they be lossit.
This entry has not yet been fully updated (first published 1903; most recently modified version published online June 2021).
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