mailshotn.
/ˈmeɪlʃɒt/, U.S. /ˈmeɪlˌʃɑt/ (a) A method of advertising by sending material to potential customers through the mail; an instance of this. (b) Advertising material sent in this way (cf. mailing n.3).Chiefly British and South African.
ΘΚΠ
society > communication > correspondence > letter > mail > [noun]
post1646
mail of letters1654
postal matter1869
mailshot1963
mailout1977
society > communication > information > publishing or spreading abroad > advertising > [noun] > promotional catalogue or sales brochure
mailing shot1936
lookbook1937
mailer1954
mailshot1963
magalogue1978
1963 Times 8 May 17/6 (advt.) Posters, brochures, mailshots—these things we love at Tillotsons.
1983 Buses Feb. 63/3 A mailshot to all 100,000 households in the city comprising well-produced and comprehensive literature outlining the changes.
1993 Marketing 28 Jan. 13/1 Mailshots will initially be sent to 20,000 households.
This entry has been updated (OED Third Edition, June 2000; most recently modified version published online March 2022).
mailshotv.
/ˈmeɪlʃɒt/, U.S. /ˈmeɪlˌʃɑt/ transitive. To send advertising or promotional material to (potential clients), esp. in a single mass mailing.
ΚΠ
1987 Punch 26 Oct. 24/2 I was mail-shot..the other week, having missed the small print.
1997 New Scientist 22 Nov. 67/2 The number of people who ask not to be mailshotted is a tiny fraction of the populace, so mailshot companies keep a ‘do not send’ file of these people on their computers.
This is a new entry (OED Third Edition, June 2000; most recently modified version published online March 2022).
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n.1963v.1987