market researchn.
/ˌmɑːkɪt rᵻˈsəːtʃ/, /ˌmɑːkɪt ˈriːsəːtʃ/, U.S. /ˈˌmɑrkət ˈrisərtʃ/, /ˈˌmɑrkət rəˈsərtʃ/ The action or activity of gathering information about consumers' needs and preferences, esp. as regards a particular product or service.
ΘΚΠ
the mind > attention and judgement > discovery > research > [noun] > into markets or marketing
marketing research1915
market research1920
consumer research1926
social listening2007
1920 H. C. Kidd Foreign Trade xviii. 278 At least a study of this kind will give a clue to lines of market research, in case the manufacturer cares to expand his sales.
1926 Market Res. Agencies Guide to Publ. (U.S. Dept. Commerce) p. iii With large sums of money being spent for market research..the necessity of having an inventory of accomplishments becomes obvious.
1931 R. Simmat Market Res. i. 7 Reputable agencies will not accept the advertising for a product which market research has revealed to be unsuitable.
1956 Planning 22 19 Individual publishers and individual booksellers continue to do what they can for themselves in the way of market research and sales promotion.
1973 Times 1 Feb. 8/2 (advt.) Some market research experience would be an advantage.
1995 Economist 20 May 107/3 Despite the optimistic findings of market research, nobody can say for sure whether people will prefer electronic money to the real thing.
This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022).
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n.1920