market-researchv.
/ˌmɑːkɪtrᵻˈsəːtʃ/, U.S. /ˈˌmɑrkətˈriˌsərtʃ/, /ˈˌmɑrkətrəˈsərtʃ/ transitive. To carry out market research on (a product, market, etc.). Usually in passive.
ΘΚΠ
the mind > attention and judgement > discovery > research > find out by investigation [verb (transitive)] > conduct market research
market-research1969
1969 P. Dickinson Pride of Heroes 58 I commissioned a little firm in Chicago to market-research the American idea of what English beer ought to taste like.
1988 P. Chippindale & C. Horrie Disaster! (BNC) News on Sunday asked for money to produce a dummy newspaper, which would then be market-researched, and the result wrapped into a feasibility study.
1998 Evening Standard (Electronic ed.) 4 June Every kooky moment and throwaway line has been polished and perfected by a dozen different million-dollar scriptwriters, each costume change or hair-toss market-researched and test-screened for months.
This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022).
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