单词 | marketing |
释义 | marketingn. 1. a. The action of buying or selling, esp. in a market; an instance of this. Now also (U.S.): shopping, esp. for groceries. Also figurative or in figurative context. ΘΚΠ society > trade and finance > [noun] mongingOE cheapinga1000 cheapOE chaffer?c1225 merchandisea1300 market-making1340 merchandyc1350 corseriec1380 chafferinga1382 need-doinga1382 changea1387 chapmanhoodc1386 cossery?a1400 bargaining1401 merchandisinga1425 merchandrya1450 intercourse1473 business1478 chapmanry1483 the feat of merchandisec1503 market1525 trade1549 marting1553 contractation1555 trading1556 merchantryc1560 marketing1561 mart1562 trafficking1570 contraction1582 tract1582 nundination1586 commerce1587 chafferya1599 negotiation1601 intertraffica1603 traffic1603 commercery1604 intertrading1606 correspondence1607 mercature1611 correspondency1613 coss?1635 negotiating1640 dealing1691 chapmanship1727 merchanting1883 intertrade1915 society > trade and finance > buying > [noun] > buying provisions marketing1674 1561 T. Norton tr. J. Calvin Inst. Christian Relig. iv. xviii. f. 147v How filthy markettinges they vse, how vnhonest gaines they make wt their massinges. 1636 P. Heylyn Hist. Sabbath i. v. 108 All other marketting was unlawfull on the Sabbath dayes. 1674 in J. F. Marsh Papers Affairs Milton & his Family (1851) App. 43 All his said children did combine together and counsel his maid servant to cheat him the deceased in her markettings. 1833 E. Bulwer-Lytton Eng. & English (ed. 2) I. 124 A notorious characteristic of English society is the universal marketing of our unmarried women. 1885 M. Collins Prettiest Woman in Warsaw I. ix. 146 He..did certain necessary marketings, and then returned for her. 1914 J. Joyce Dubliners 44 Then she had to rush out as quickly as she could and do her marketing, holding her black leather purse tightly in her hand. 1943 H. Kurath et al. Ling. Atlas New Eng. III. Map 554 Marketing differs from the other terms [sc. shopping, purchasing] in that it usually refers specifically to the purchasing of food. 1972 Straits Times 26 Sept. 15/3 Her husband never gave her household expenses and she had to use her earnings as a clothes-vendor for marketing. b. The action or business of bringing or sending a product or commodity to market; (now chiefly, Business) the action, business, or process of promoting and selling a product, etc., including market research, advertising, and distribution. ΘΚΠ society > trade and finance > selling > [noun] > offering for sale utteringc1400 cheaping1580 market1604 offer1794 venditation1854 marketing1884 offering1884 1884 Harper's Mag. Mar. 506/1 This marketing of supplies was the beginning..of its prosperity. 1894 Daily News 26 Jan. 5/4 Facilities for the marketing of labour in country districts. 1930 Economist 13 Dec. 1105/1 The problem..is the marketing of about 300 million bushels of Canadian grain at adequate prices in what is obviously a buyers' market. 1956 Business Week 27 Oct. 47/1 Reith and others in the auto industry are coming to realize that selling is but a part of marketing, a science involving such things as highly specialized and detailed research and analysis... There's a new marketing (not ‘selling’) organization at Chrysler Corp. 1976 P. Parish Medicines ii. xxxii. 196 Unfortunately, many over-the-counter preparations contain vitamins and these are the subject of intense marketing. 1990 Times Educ. Suppl. 18 May b15/2 Marketing in education..is seen as development through course review and evaluation. c. Business. The department within a commercial organization which deals with marketing (sense 1b). ΚΠ 1958 W. W. Morris in W. D. Robbins Successful Marketing 180 The marketing concept implies that the entire organization (research, engineering, production, and marketing) must work together. 1986 H. Walker & J. Richardson Marketing iii. 107 Marketing must tell sales what they are trying to achieve and why. 1991 Bellcore News 25 Sept. 1/1 One of her functions was to serve as the technical interface to marketing for developing new products and services. a. Something bought at a market; a purchase. Obsolete. ΘΚΠ society > trade and finance > buying > [noun] > a purchase purchase1587 marketing1680 buy1903 1680 T. Shadwell Woman-captain iii. 37 Come on my Friends, Let's in and survey my Markettings. 1701 S. Pepys Let. 4 Dec. Sorting and binding together my nephew's Roman marketings. 1798 J. O'Keeffe Blacksmith of Antwerp i. i. 385 Let there be plenty of the best, but no waste, Jaquelette—where is your marketing, girl? 1898 Catholic World May 251 The baker, the butcher, and the candle-stick-maker know her meagre little marketings for her mother. b. An item or consignment of produce to be sold in a market; (hence, as a mass noun) such produce. Obsolete. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > [noun] > to be sold at a market higglery1738 higgling1790 marketing1818 1818 G. Crabbe Let. 23 Dec. in Sel. Lett. & Jrnls. (1985) ii. 250 Mr Hatchard..mentioned a thousand pounds..I put an End to our Conference by assuring him that I should expect considerably more or would take my Marketings back again. 1843 N. Boone Jrnl. (1917) 234 Indians visited us throughout the course of the day, bringing in marketing of various kinds. 1869 P. Fitzgerald Fatal Zero II. xxix. 256 The honest creatures..who till the soil here and bring in marketing. 1893 Times 10 July 4/6 The marketings of dairy butter have been smaller than of late. 1894 A. Conan Doyle Round Red Lamp 227 Well, what does this swine do but keep the path, and push the old girl into the mud, where she and her marketings came to terrible grief. Compounds C1. General attributive (chiefly in sense 1b). a. marketing advantage n. ΚΠ 1919 A. Marshall Industry & Trade App. J. 800 The low grade industries which congregate in London owe comparatively little to the marketing advantages which are to be found there. 1995 Computer Weekly Nov.–Dec. (Networking Guide) 9/1 From the mid-1980s, the usefulness of benchmarks has been undermined by the appearance of commercial benchmarks—created by vested industry interests to achieve a marketing advantage. marketing agent n. ΚΠ 1915 Amer. Econ. Rev. 5 160 An inefficient marketing agent may be making very little profit and the cost of doing business may be very great. 1951 M. McLuhan Mech. Bride 92/1 The marketing agents reciprocate by using still more applied science. 1991 S. J. Gould Bully for Brontosaurus vi. 98 I do confess to some cynical dubiety about the inundation of the kiddie culture with dinosaurs in every cute, furry, and profitable venue that any marketing agent can devise. marketing conference n. ΚΠ 1920 Q. Rev. Econ. 34 627 In November, 1915, a marketing conference was held in Chicago under the auspices of the Bureau of Markets. 1970 Brit. Printer June 57 The BFMP's fourth marketing conference in London served to emphasise the urgent need for printers to understand the term ‘marketing’ let alone employ its principles. marketing day n. ΚΠ 1619 J. Dyke Counterpoison 24 A marketting and a iunketting, a selling and a swilling day both. 1871 G. MacDonald At Back of North Wind xvii. 169 One day, which was neither washing-day, nor cleaning-day nor marketing-day, nor Saturday, nor Monday..his father took him on his own cab. 1963 Rev. Econ. & Statistics 45 1 Plans are not binding until the close of the marketing day of the period for which the plans were made. marketing director n. ΚΠ 1957 L. K. Johnson Sales & Marketing Managem. x. 322 There is a tendency to change the title of the executive who heads the sales division from ‘sales manager’ to ‘general sales manager’, ‘director of distribution’, ‘marketing director’ and ‘director of selling’. 1979 Jrnl. Royal Soc. Arts 127 450/1 I now don't hesitate to advise the captains of industry—the marketing directors, the managing directors, the technical executives. 1999 San Francisco Chron. (Nexis) 15 Apr. b3 Grady [is] marketing director for GoodNoise Inc., a Redwood City company that is trying to become an online music seller. marketing manager n. ΚΠ 1927 P. White Sci. Marketing Managem. ix. 126 The Marketing Manager, as executive head of the Marketing Division, guides the machinery of control. 1961 Food Engin. Feb. 37/3 Men qualified for the broader task of marketing manager are even more scarce. 1991 Mod. Railways Apr. 187/3 It is sad to note that the company no longer serves Alderney. Its marketing manager told me traffic was too small to justify the additional time in diverting en route from Weymouth. marketing policy n. ΚΠ 1914 Q. Jrnl. Econ. 28 382 Under the trust, the entire business of the combining plants, including productive processes as well as marketing policy, is subject to a single control. 1930 G. R. Collins Marketing v. 78 The process of formulating marketing policies should recognise the fact that consumers' demands are the origins of economic impulses. 1991 Impact of Sci. on Society (UNESCO) No. 162. 107 It also makes it possible to offer practical options and develop a marketing policy with ‘count down cards’. marketing problem n. ΚΠ 1914 Jrnl. Polit. Econ. 22 833 The farmer's marketing problem is solved for him, and he can continue his highly individualistic farming. 1995 Canad. Forum May 48/1 In 1986, recognizing the marketing problems in selling a growth hormone, BGH manufacturers started using the scientific term bovine somatotropin or BST. marketing revolution n. ΚΠ 1963 Times 5 June 17/4 Today we [sc. the British] are lagging behind in a..transition that might be described as the Marketing Revolution. 1990 P. Taylor See how they Run ix. 235 ‘Narrow-casting’ (as opposed to broadcasting) and ‘niche advertising’ were the media and marketing revolutions of the past decade. marketing strategy n. ΚΠ 1954 Jrnl. Amer. Statist. Assoc. 49 367 Marketing strategy based upon this intelligence determines placement of dealerships. 1964 Harvard Business Rev. Mar. 83/1 Segmentation analysis..is based on the proposition that once you discover the most useful ways of segmenting a market, you have produced the beginnings of a sound marketing strategy. 1992 InterCity Mag. Feb. 21/2 A new marketing strategy, moreover, must not under-price the product against competitors. marketing survey n. ΚΠ 1936 C. Chisholm (title) Marketing survey of the United Kingdom. 1941 ‘Balbus’ Reconstruction & Peace 58 Marketing surveys and campaigns for increasing consumption. 1989 Adbusters Q. Winter 3/3 Their frustrations result..from a fear of leaving the middle ground, or departing from the jiggered numbers and marketing surveys. b. marketing mix n. the factors that can be controlled by a company to influence consumers to purchase its products; a combination of these factors designed to promote a particular product or influence a particular segment of the market. ΘΚΠ society > trade and finance > selling > [noun] > correct balance of sale strategy marketing mix1961 1961 Amer. Econ. Rev. 51 211 This depends on whether the savings from the routinization are passed on as price reductions or whether the firms concerned think that demand is less reponsive to price reductions than to other components of the ‘marketing mix’. 1967 G. Wills in G. Wills & R. Yearsley Handbk. Managem. Technol. x. 176 At the micro level, the concept of the marketing mix postulated a co-ordinative and integrative activity for product distribution and communication. 1982 G. A. Cole Management (1993) (BNC) 338 It is a tactical device for breaking down any one market into a number of separately identifiable sub-markets in order to be able to reach that sub-market (or segment) with a particular marketing mix. 1993 Leisure Opportunities Oct. 35/1 Segmentation is a fundamental issue in marketing, as it influences the marketing mix decisions of the organisation. marketing research n. the study of the factors involved in successfully marketing a product (see quot. 1963). ΘΚΠ the mind > attention and judgement > discovery > research > [noun] > into markets or marketing marketing research1915 market research1920 consumer research1926 social listening2007 1915 Amer. Econ. Rev. 5 144 Nearly four years' work..would seem to warrant the addition of at least one non-state university to the marketing research list. 1951 E. S. Bradford Marketing Res. p. xi Marketing research is coming to be recognized as essential to a successful development of marketing. 1963 Gloss. Managem. Terms (Brit. Inst. Managem.) (Typescript) The distinction between market research and marketing research is important but is not yet as widely used and understood in the U.K. as in the U.S.A. One is a study of the market for the product and the other is a study of the marketing of the product. 1992 M. Blonsky Amer. Mythologies (1993) xiv. 336 Patrick Fowler, director of marketing research, treats me to a Byzantine study about how many angels are riding the subway system. marketing researcher n. a person engaged or employed in marketing research. ΘΚΠ the mind > attention and judgement > discovery > research > [noun] > into markets or marketing > one who carries out market researcher1938 marketing researcher1963 1963 Public Opinion Q. 27 570 The marketing researcher who is secretly meant for higher things must take his place on the line. 1989 RSA Jrnl. 136 301/1 Emphasis on intuition is one of the most significant later stages in the development of the successful career of a marketing researcher. C2. marketing bag n. rare a shopping bag. ΚΠ 1934 T. S. Eliot Rock ii. 65 Enter Mrs. Ethelbert with marketing bag, hilariously. marketing basket n. = market basket n. 1. ΚΠ 1673 in N. W. Alcock People at Home (1993) v. 73 A table, 2 stooles, a cullender, a marketing basket. 1871 H. J. Byron Cyril's Success (new ed.) v. ii. 65 (stage direct.) He has a large marketing basket with him. 1925 W. de la Mare Two Tales 20 A small, old, spectacled lady with a large marketing-basket, was..issuing out from behind the shop. This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022). marketingadj. Now rare. That buys or sells at a market; that is involved in trade or commerce.Earliest in figurative context. ΘΚΠ society > trade and finance > selling > [adjective] marketing1746 selling1848 society > trade and finance > buying > [adjective] > buying provisions marketing1872 1746 C. Macklin Henry VII i. iii. 17 Prostitute Bulls from marketing Rome supply their Place. 1821 J. Clare Let. 7 Jan. (1985) 138 A company of marketing farmers thrumming over politics in an alehouse. 1851 D. Jerrold St. Giles & St. James (new ed.) xi, in Writings I. 105 Money in this marketing world of ours may buy much. 1872 W. D. Howells Their Wedding Journey i. 21 A marketing mother of a family. This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022). < n.1561adj.1746 |
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