| 单词 | masthead publishing |
| 释义 | > as lemmasmasthead publishing masthead publishing n. = masthead programming n.; (also) the production of a magazine with the same name and content as a television or (less frequently) radio programme, usually by the programme's makers. ΚΠ 1995 Guardian 10 July ii. 15/1 Address the unfair trading situation regarding ‘masthead publishing’. It is totally unacceptable for the ITC to prevent the broadcast of TV programmes carrying the same name as successful magazine titles. 1996 Times (Nexis) 3 July For years..the regulations have allowed TV shows to launch magazines in a strategy known as ‘masthead publishing’ and employed to great effect by the BBC. 1998 Express (Electronic ed.) 18 Jan. ‘Masthead publishing’—building a TV programme around a magazine—is permitted on cable and satellite but not on terrestrial TV. < as lemmas |
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