mass marketingn.

Brit.

/ˌmasˈmɑːkᵻtɪŋ/, U.S.

/ˈmæsˌmɑrkədɪŋ/

Origin: Formed within English, by compounding. Etymons: mass n.², marketing n.

Etymology: < mass n.² + marketing n. Compare slightly later mass market n.

The marketing of goods, etc., on a large scale; marketing aimed at a broad range of consumers, as opposed to those with specialist interests or needs.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1920 Printers' Ink 6 May 130/1 Advertising is simply a form of mass marketing as opposed to individual selling.

1945 B. Nash Developing Marketable Products ii. 23 This relationship between the large-volume manufacturer, the many different users, and the mechanisms of mass marketing is typified by the activities of every manufacturer using mass-marketing methods.

1989 Spin Oct. 20/3 Isn't the avant-garde merely a testing ground for..new styles to be tested and refined before mass marketing?

2004 Guardian 26 Nov. i. 17/1 The campaign is an American creation, a sophisticated and brilliantly conceived exercise in western branding and mass marketing.

This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022).

单词	mass marketing
释义	mass marketingn. Brit. /ˌmasˈmɑːkᵻtɪŋ/, U.S. /ˈmæsˌmɑrkədɪŋ/ Origin: Formed within English, by compounding. Etymons: mass n.², marketing n. Etymology: < mass n.² + marketing n. Compare slightly later mass market n. The marketing of goods, etc., on a large scale; marketing aimed at a broad range of consumers, as opposed to those with specialist interests or needs. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1920 Printers' Ink 6 May 130/1 Advertising is simply a form of mass marketing as opposed to individual selling. 1945 B. Nash Developing Marketable Products ii. 23 This relationship between the large-volume manufacturer, the many different users, and the mechanisms of mass marketing is typified by the activities of every manufacturer using mass-marketing methods. 1989 Spin Oct. 20/3 Isn't the avant-garde merely a testing ground for..new styles to be tested and refined before mass marketing? 2004 Guardian 26 Nov. i. 17/1 The campaign is an American creation, a sophisticated and brilliantly conceived exercise in western branding and mass marketing. This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022). < n.1920
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