mindsharen.
/ˈmʌɪn(d)ʃɛː/, U.S. /ˈmaɪn(d)ˌʃɛ(ə)r/ Marketing.
Consumer awareness of a particular product or brand, esp. compared to the profile enjoyed by competitors' products.
ΚΠ
1976 Harvard Business Rev. (Nexis) Jan. 102 Arrangements were made to obtain from consumer panels and tracking studies quarterly information on the brand's ‘share of mind’ and share of market.]
1983 ABA Banking Jrnl. (Nexis) Nov. 35 Clements reinforces the argument by adding that ‘as long as your customers send your bank a check once a month, you're assured of their mind-share once a month.’
1991 SunWorld Dec. 20/2 We've invested in building that channel..by investing heavily in both the people and the dollars, in terms of training the reseller staff, of developing the programs which drive the demand through those resellers, and of just getting more mind-share.
1998 Wired Oct. 113/3 When a salesman says, ‘I'm building mindshare,’ what he means is he hasn't sold a thing.
This is a new entry (OED Third Edition, March 2002; most recently modified version published online March 2022).
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n.1983