单词 | motivation research |
释义 | > as lemmasmotivation research motivation research n. the psychological or sociological study of motives, esp. those influencing the decisions of consumers, voters, etc. ΚΠ 1953 Business Week 5 Sept. 40/2 The publication of a..book called ‘An Introductory Bibliography of Motivation Research’. 1967 J. M. Argyle Psychol. Interpersonal Behaviour ix. 153 A number of special methods are used in motivation research interviews to get at genuine feelings. 1982 G. A. Cole Management xxx. 295 Motivation research is one of the newer aspects of marketing research, and since it concentrates on motives and attitudes, it relies heavily on the expertise of psychologists for the design of and interpretation of its surveys. < as lemmas |
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