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单词 narrowcaster
释义

narrowcastern.

Brit. /ˈnarəʊˌkɑːstə/, /ˈnarəʊˌkastə/, U.S. /ˈnɛroʊˌkæstər/
Origin: Formed within English, by derivation. Etymons: narrowcast v., -er suffix1.
Etymology: < narrowcast v. + -er suffix1, after broadcaster n.
A broadcasting company or broadcast channel aimed at a particular segment of the population.
ΘΚΠ
society > communication > broadcasting > putting on or producing broadcast > [noun] > people involved in putting on broadcast
script clerk1867
editor1881
programme builder1898
narrowcaster1930
story editor1930
sponsor1931
programme controller1934
scripter1936
lighting1956
producer1961
outside broadcaster1971
sound1972
programmer1978
1930 Los Angeles Times 22 Oct. ii. 4/1 Radio will have to learn that its offerings go to fans and folks on both sides. Else broadcasters will be narrowcasters.
1980 Newsweek (Nexis) 16 June 58 Broadcasters will survive only by emulating Turner and offering highly specialized fare—becoming, in effect, ‘narrowcasters’.
1987 Financial Rev. (Sydney) 10 Apr. 1/1 Powerplay..also owns the satellite narrowcaster, Sportsplay Television Systems Pty Ltd.
2000 Miami New Times (Nexis) 11 May These are the days of narrowcasters: If you want to watch a network about nothing but cooking, the Food Network awaits.
This entry has been updated (OED Third Edition, June 2003; most recently modified version published online March 2022).
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n.1930
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