narrowcastingn.adj.

Brit.

/ˈnarəʊˌkɑːstɪŋ/,

/ˈnarəʊˌkastɪŋ/, U.S.

/ˈnɛroʊˌkæstɪŋ/

Origin: Formed within English, by compounding. Etymons: narrow adj., broadcasting n.

Etymology: < narrow adj. + -casting (in broadcasting n.). Compare narrowcast adj. and later narrowcast v., and also (in different sense) earlier narrow-cast adv. at narrow adj. and n. Compounds 1b.

Originally U.S.

A. n.

1. The restriction of the directions in which a radio transmits, so as to avoid sending signals to areas where listeners are few in number. Now rare.

ΘΚΠ

society > communication > broadcasting > [noun] > systems or methods

closed circuit1827

hookup1903

network1914

narrowcasting1924

rediffusion1931

networking1940

digital1978

1924 Los Angeles Times 6 Jan. ii. 9/7 Just so soon as we make of broadcasting ‘narrowcasting’, we destroy the fundamental of the whole situation.

2. The transmission of radio or television programmes aimed at a particular segment of the population rather than at the population as a whole; spec. the supplying of specialist television programmes to subscribers (as through cable networks). Also in extended use.

ΘΚΠ

society > communication > broadcasting > audience > [noun] > special interest audience

narrowcast1932

narrowcasting1932

1932 H. Angus in Broadcasting 1 June 7/2 By ‘narrow-casting’ I mean any type of education or entertainment or information that isn't of interest to the general public.

1948 Sat. Rev. Lit. (U.S.) 31 Jan. 30/1 Other broadcasters condemned it as being narrowcasting instead of broadcasting.

1974 Listener 19 Sept. 358/1 The two [cable] channels are booked with citizen-generated tapes about two-thirds of the time... But much of the material..is dull and poorly produced... It also tends to be highly specialised. This..was supposed to be one of the advantages of ‘narrowcasting’.

1990 P. Taylor See how they Run ix. 235 ‘Narrow-casting’ (as opposed to broadcasting) and ‘niche advertising’ were the media and marketing revolutions of the past decade.

2000 Internat. Jrnl. Advertising 19 10 We have moved from ‘mass’ to ‘niche’ (just as we have moved from media broadcasting to narrowcasting).

B. adj.

Involved in or relating to narrowcasting.

ΘΚΠ

society > communication > broadcasting > audience > [adjective] > special interest

narrowcasting1928

narrowcast1988

1928 N.Y. Times 17 Feb. 20/5 Is it better business to lease narrowcasting sets, which also consume alternating current, than to sell broadcasting receivers?

1985 Advantage (Nexis) Oct. 65 Like a narrowcasting radio station..niche publications seek out areas of interest left uncovered or under-covered by larger publications.

2000 Economist (Electronic ed.) 15 Jan. A broadcast medium could never cater to these interests, because not enough people shared them. A narrowcasting world can.

This entry has been updated (OED Third Edition, June 2003; most recently modified version published online March 2022).

单词	narrowcasting
释义	narrowcastingn.adj. Brit. /ˈnarəʊˌkɑːstɪŋ/, /ˈnarəʊˌkastɪŋ/, U.S. /ˈnɛroʊˌkæstɪŋ/ Origin: Formed within English, by compounding. Etymons: narrow adj., broadcasting n. Etymology: < narrow adj. + -casting (in broadcasting n.). Compare narrowcast adj. and later narrowcast v., and also (in different sense) earlier narrow-cast adv. at narrow adj. and n. Compounds 1b. Originally U.S. A. n. 1. The restriction of the directions in which a radio transmits, so as to avoid sending signals to areas where listeners are few in number. Now rare. ΘΚΠ society > communication > broadcasting > [noun] > systems or methods closed circuit1827 hookup1903 network1914 narrowcasting1924 rediffusion1931 networking1940 digital1978 1924 Los Angeles Times 6 Jan. ii. 9/7 Just so soon as we make of broadcasting ‘narrowcasting’, we destroy the fundamental of the whole situation. 2. The transmission of radio or television programmes aimed at a particular segment of the population rather than at the population as a whole; spec. the supplying of specialist television programmes to subscribers (as through cable networks). Also in extended use. ΘΚΠ society > communication > broadcasting > audience > [noun] > special interest audience narrowcast1932 narrowcasting1932 1932 H. Angus in Broadcasting 1 June 7/2 By ‘narrow-casting’ I mean any type of education or entertainment or information that isn't of interest to the general public. 1948 Sat. Rev. Lit. (U.S.) 31 Jan. 30/1 Other broadcasters condemned it as being narrowcasting instead of broadcasting. 1974 Listener 19 Sept. 358/1 The two [cable] channels are booked with citizen-generated tapes about two-thirds of the time... But much of the material..is dull and poorly produced... It also tends to be highly specialised. This..was supposed to be one of the advantages of ‘narrowcasting’. 1990 P. Taylor See how they Run ix. 235 ‘Narrow-casting’ (as opposed to broadcasting) and ‘niche advertising’ were the media and marketing revolutions of the past decade. 2000 Internat. Jrnl. Advertising 19 10 We have moved from ‘mass’ to ‘niche’ (just as we have moved from media broadcasting to narrowcasting). B. adj. Involved in or relating to narrowcasting. ΘΚΠ society > communication > broadcasting > audience > [adjective] > special interest narrowcasting1928 narrowcast1988 1928 N.Y. Times 17 Feb. 20/5 Is it better business to lease narrowcasting sets, which also consume alternating current, than to sell broadcasting receivers? 1985 Advantage (Nexis) Oct. 65 Like a narrowcasting radio station..niche publications seek out areas of interest left uncovered or under-covered by larger publications. 2000 Economist (Electronic ed.) 15 Jan. A broadcast medium could never cater to these interests, because not enough people shared them. A narrowcasting world can. This entry has been updated (OED Third Edition, June 2003; most recently modified version published online March 2022). < n.adj.1924
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