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单词 nichemanship
释义

nichemanshipn.

Brit. /ˈniːʃmənʃɪp/, /ˈnɪtʃmənʃɪp/, U.S. /ˈnɪtʃmənˌʃɪp/, /ˈniʃmənˌʃɪp/
Origin: Formed within English, by derivation. Etymons: niche n. and adj., -manship suffix.
Etymology: < niche n. and adj. + -manship suffix.
Business.
The strategy of identifying and exploiting a market niche; skill in this field.
ΘΚΠ
society > trade and finance > [noun] > highly specialized trade or market > act or strategy of
segmentation1956
nichemanship1982
1982 T. J. Peters & R. H. Waterman In Search of Excellence vi. 183 Nichemanship is not always tidy. But it works.
1987 T. Forester High-tech Society (1989) iii. 62 Others have concentrated on proprietary designs or have gone in for ‘nichemanship’—finding small niches in the market which provide regular sales and above-average profits.
1999 Star-Ledger (Newark, New Jersey) 15 Nov. 61/2 Compete with larger rivals by focusing on areas they may be overlooking, such as developing billing solutions tailored to customers' specific needs... He calls this ‘nichemanship’.
This entry has been updated (OED Third Edition, September 2003; most recently modified version published online March 2022).
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n.1982
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