on-brandadj.

Brit.

/ɒnˈbrand/, U.S.

/ˌɔnˈbrænd/,

/ˌɑnˈbrænd/

Origin: Formed within English, by derivation. Etymons: on- prefix, brand n.

Etymology: < on- prefix + brand n.

Advertising and Marketing.

Conforming to the image or identity that a particular company seeks to associate with its products or services. Also in extended use: consistent with a person's typical pattern of behaviour.

ΚΠ

1995 Campaign 5 Oct. 31/1 If we all want our clients to be ‘on brand’,..we should begin to understand and collaborate with the rest of the marketing mix available.

2000 Marketing (Nexis) 1 June The mantra that all marketing activity should be ‘on brand’ is just as relevant in the conference and exhibition sector.

2002 S. M. Davis & M. Dunn Building Brand-driven Business v. 144 As a brand asset manager, you need..to guarantee that the company is delivering an on-brand experience.

2017 @AyanaLage 21 May in twitter.com (accessed 18 June 2020) My husband is working ALL DAY on my 24th birthday, so I'll likely spend the day crying and drinking cheap wine—very on-brand for me, tbh.

This is a new entry (OED Third Edition, December 2020; most recently modified version published online March 2022).

单词	on-brand
释义	on-brandadj. Brit. /ɒnˈbrand/, U.S. /ˌɔnˈbrænd/, /ˌɑnˈbrænd/ Origin: Formed within English, by derivation. Etymons: on- prefix, brand n. Etymology: < on- prefix + brand n. Advertising and Marketing. Conforming to the image or identity that a particular company seeks to associate with its products or services. Also in extended use: consistent with a person's typical pattern of behaviour. ΚΠ 1995 Campaign 5 Oct. 31/1 If we all want our clients to be ‘on brand’,..we should begin to understand and collaborate with the rest of the marketing mix available. 2000 Marketing (Nexis) 1 June The mantra that all marketing activity should be ‘on brand’ is just as relevant in the conference and exhibition sector. 2002 S. M. Davis & M. Dunn Building Brand-driven Business v. 144 As a brand asset manager, you need..to guarantee that the company is delivering an on-brand experience. 2017 @AyanaLage 21 May in twitter.com (accessed 18 June 2020) My husband is working ALL DAY on my 24th birthday, so I'll likely spend the day crying and drinking cheap wine—very on-brand for me, tbh. This is a new entry (OED Third Edition, December 2020; most recently modified version published online March 2022). < adj.1995
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