单词 | oversell |
释义 | overselln. Excessive or unwarranted marketing of, or exaggerated claims made for, a product; excessive promotion of a thing. Also in extended use. ΘΚΠ the mind > mental capacity > knowledge > conformity with what is known, truth > misrepresentation > [noun] falsification1565 belying1603 misrepresentation1641 misrepresenting1645 misrendering1661 misconstructing1678 misdescription1848 blotching1865 oversell1969 society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1969 Computers & Humanities 4 53 No doubt we are partly the victims of oversell by our ibm salesmen and computer directors, who promised us the computer would do things it is quite unsuited for. 1974 ‘G. Black’ Golden Cockatrice i. 17 It was another case of oversell, like that soap powder campaign..which drove irritated women to buy the brands which didn't promise..a ten per cent whiter wash. 1994 N.Y. Rev. Bks. 22 Sept. 15/1 In our own time, a new post-Zionist generation of younger archaeologists has come to question the patriotic oversell. This entry has been updated (OED Third Edition, December 2004; most recently modified version published online March 2022). oversellv. 1. a. transitive. To sell (a thing) at more than the real value. Also (occasionally) intransitive. Also figurative. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > sell at more than value oversell1576 outsella1616 1576 C. Hollyband Frenche Littelton sig. Div You ouersell your ware, your marchandise; you are to dere. 1580 C. Hollyband Treasurie French Tong Survendre, to ouersell. 1683 J. Dryden & N. Lee Duke of Guise v. i. 65 I barter'd it for Honours, Wealth, and Pleasure, Three things which mortal Men do covet most. And, Faith, I over-sold it to the Fiend. 1697 J. Dryden tr. Virgil Æneis ix, in tr. Virgil Wks. 472 The thing call'd Life, with ease I can disclaim; And think it over sold to purchase Fame. 1727 W. Pattison Poet. Wks. I. 131 These were the Gifts..Vulcan bestow'd upon the Queen of Love; For these, the Queen of Love, resign'd her Charms, And over-sold the Heaven in her Arms. 1768 Woman of Honor III. 247 If he waits to do it, for his asking him, he oversells the benefit. 1850 D. G. Mitchell tr. F. G. de Quevedo y Villegas Visions in Lorgnette II. 108 I never over-sold; I never sold but at conscionable rates; why am I punished thus? 1978 Business Week (Nexis) 18 Sept. 30 They charged that the companies oversell equipment..that U.S. suppliers mark up the cost of equipment and services by 15% to 45% over U.S. prices. 1992 Good Housek. Feb. (BNC) 11 I remember that warehouse, it used to be nice department store, everything knowingly oversold. b. transitive. To give (a person) an exaggerated idea of the value or worth of something, esp. in order to sell it. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > sell in specific manner retail1365 tap1478 retaliate1640 outsella1687 wholesale1792 to sell short1852 hustle1887 brand1909 oversell1928 package1946 soft-sell1958 test-market1958 mass-market1959 sales-drive1962 bundle1969 cross-sell1972 up-market1972 onsell1979 the mind > mental capacity > knowledge > conformity with what is known, truth > misrepresentation > misrepresent [verb (transitive)] > by exaggeration sugar1882 oversell1928 1928 Publishers' Weekly 10 Nov. 1978/2 We remember—how perfectly!—the names and the publishers of books on which we were oversold last season, and had, subsequently, to send the way of all deadwood. 1971 P. Dickinson Sleep & his Brother iii. 56 ‘Why does he want to see me?’ ‘Aha! I fear I may have oversold you. We are his hobby, and he is not a patient man.’ c. transitive. To make excessive or unrealistic claims for (a product advertised, offered for sale, etc.); to praise or promote (a person or thing) excessively. Also (occasionally) intransitive. ΚΠ 1957 Technology July 174/1 The word ‘syndicate’ and the syndicate method in management training has been over-sold for some time. 1960 20th Cent. Sept. 234 Mr. Wesker's enemies dismiss him as a mere brand-name oversold by the theatrical Left. 1977 R. E. Harrington Quintain iv. 34 ‘They believe they're safe.’ Diamond..knew he was over-selling to Felix, and he damned himself for it. 2001 Financial Times 27 Jan. (Property Suppl.) 5/2 You don't want to oversell the property to such an extent that it can only disappoint potential buyers when they see the real thing. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > be sold for a certain price > be sold at higher or lower price than oversella1625 undersell1757 a1625 J. Fletcher Chances ii. i, in F. Beaumont & J. Fletcher Comedies & Trag. (1647) sig. Aaa4/1 A distressed Lady..whose beauty Would oversell all Italy. 3. transitive. Originally Stock Market. To sell more of (a stock, etc.) than one can deliver, or than is available. Also reflexive: to sell beyond one's capacity to supply. ΘΚΠ society > trade and finance > selling > sell [verb (transitive)] > sell more than is available to sell short1852 oversell1870 1870 Men & Mysteries of Wall St. 214 Everybody perceives that the market has been oversold. The bears turn and buy in order to cover their shorts. 1885 Harper's Mag. Nov. 853/2 Corners..occur in stocks of which the amount issuable or issued is known, and which have been oversold. 1891 Pall Mall Gaz. 14 Sept. 6/2 The state of affairs..is due to..cultivators having oversold the paddy crop. 1897 Daily News 26 Feb. 8/7 For mohairs there is a good many inquiries, some merchants having apparently over-sold themselves. 1976 L. Black Healthy Way to Die xi. 119 One of the insurance companies was in severe trouble because it had over-sold cut-price motor-insurance. 1991 Washington Post 14 July a11/3 A crowd estimated at 1,500 went on a two-hour looting rampage..after a theatre oversold tickets for ‘New Jack City’. This entry has been updated (OED Third Edition, December 2004; most recently modified version published online March 2022). < n.1969v.1576 |
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