| 单词 | permission marketing |
| 释义 | > as lemmaspermission marketing permission marketing n. a form of marketing in which a potential customer agrees in advance to receive promotional material. ΚΠ 1986 Charlotte (North Carolina) Observer 28 July 14C Perlstein also stresses the value of what he calls ‘permission marketing’. The small business owner calls the prospect and asks his permission to send promotional mail. The prospect may refuse, saving the business owner's mailing time and money. If the prospect agrees, that increases the chance the mail will be opened and read. 1999 S. Godin (title) Permission marketing: turning strangers into friends, and friends into customers. 2009 C. Arnold Ethical Marketing & New Consumer vi. 56 Postcards in bars are a form of permission marketing. No one has to pick them up. No one thrusts them into your hand, if they're good enough they'll get taken. < as lemmas |
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