prosocialadj.
/prəʊˈsəʊʃl/, U.S. /proʊˈsoʊʃ(ə)l/ Of, relating to, or designating something, esp. behaviour, which is positive, helpful, and intended to promote social acceptance and friendship; (Social Psychology) relating to or designating behaviour which adheres, sometimes in a rigid or conventional manner, to the moral standards accepted by the established social group (contrasted with asocial or antisocial behaviours or responses).
ΘΚΠ
the mind > mental capacity > psychology > social psychology > group psychology > [adjective] > loyal to the group
prosocial1961
1925 Sci. Monthly Mar. 273 A new business philosophy is emerging—a philosophy demanding that utilities shall be prosocial and brought forth under wholesome human relations.
1939 Ann. Amer. Acad. Polit. & Social Sci. 201 111/1 Government should provide only as much discipline or regulation as is necessary to protect individuals, groups, and nations in as free an exercise of their initiative and ability in prosocial activities as is possible.
1947 H. Kuttner Fury (1963) 45 Any antisocial individual can be thoroughly prosocial in the right environment.
1961 R. R. Sears in Jrnl. Abnormal Psychol. 63 471/2 Prosocial aggression is aggression used in a socially approved way for purposes that are acceptable to the moral standards of the group.
1972 Jrnl. Social Psychol. 86 223 The subjects who made more flexible, asocial moral judgements felt less concern about doing well..than those who were more conventional and prosocial.
1995 Sci. Amer. Mar. 78/3 Behavioral programs that concentrated on teaching job skills and rewarding prosocial attitudes cut rearrest rates to about 35 percent.
2001 Amer. Jrnl. Polit. Sci. 45 661/1 Prosocial orientations are person-oriented and based on feelings of connectedness to others.
This entry has been updated (OED Third Edition, June 2007; most recently modified version published online March 2022).
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adj.1925