单词 | product placement |
释义 | > as lemmasproduct placement product placement n. a practice whereby manufacturers of goods or service providers gain exposure for their products by paying for them to be displayed, mentioned, or used in the media (esp. in films or television programmes); an instance of this. ΚΠ 1982 D. Linck in Boxoffice Apr. 32/1 It's no secret that the art of ‘product placement’..has been around Hollywood for several decades. 1999 Guardian (Electronic ed.) 3 Oct. It is not known how much Tanqueray's owners..paid for the product placement, but the deal struck with the film's producers seems part of a wider agreement. < as lemmas |
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